Yamaha

Yamaha makes outboard engines, personal watercraft, boats and accessories for the recreational marine industry.

Yamaha halts some production in Japan

Yamaha announced today that it suspended production of outboard motors and PWC at its plants in Japan through the end of next week. Operating plans for April 4 and beyond will be announced by April 1, the company said on its website. Suzuki announced on its website that its outboard engine plant would be up…more

Yamaha announces production schedules at Japan plants

Yamaha Motor Co.’s Fukuroi outboard motors plant will be open Thursday for assembling partially completed units from stocked supplies, but will be closed Friday, the company announced today. The same schedule applies to the company’s Kumamoto plant, which also makes outboards. The Kuramatsu plant for PWCs will be open Thursday and Friday for assembling partially…more

Yamaha unveils watercraft app

Yamaha WaterCraft Group, a division of Yamaha Motor Corp. USA, released the Yamaha WaterCraft App for the iPhone and iPad in the Apple App Store. This free app is a virtual-salesman tool for Yamaha WaveRunner and boat dealerships. “Never before has such a wealth of information been this easily accessible, in brilliant quality, with engaging…more

Yamaha closes four factories until next week

Yamaha Motor Co. announced that its outboard motor factories (Fukuroi South, Arai and Kuramatsu) and PWC factory (Kuramatsu) in Japan will be closed today through next Wednesday. Operating plans for the remainder of next week and beyond will be announced by Wednesday, the company said. The company also temporarily suspended operations through the middle of…more

Yamaha to sponsor walleye tournaments

Anglers Insight Marketing is partnering with Yamaha to sponsor the AIM Pro Walleye Series. AIM will promote the Yamaha brand at each of the 2011 tournaments, as well as online. “We are proud to team up with the AIM Pro Walleye Series to promote the Yamaha brand. Walleye anglers are some of the most dedicated…more

MIAMI – VIDEO: Yamaha, Volvo Penta announce joint venture

MIAMI – Yamaha Motor Co. and AB Volvo Penta Thursday announced a strategic alliance designed to utilize each company’s strengths to make both stronger. The announcement was made at the Miami International Boat Show and builds on the announcement in December that Volvo Penta and Yamaha signed a technical agreement for the joint development of…more

Carolina Cat announces Yamaha promotion

Yamaha and Carolina Cat are teaming up for a new promotion. Carolina Cat recently announced a program that awards new boat buyers as much as $1,750 in savings if they purchase a new Carolina Cat 18-foot model, powered by a 115-hp Yamaha four-stroke engine, before Feb. 28. The customer also can opt for a two-year…more

Yamaha unveils offshore demo-ride schedule

Yamaha Marine Group announced the 2011 schedule for its V6 Offshore Demo tour, a national program consisting of high-performance demo rides designed to show the benefits of Yamaha’s line of 4.2-liter V6 offshore outboards. “The V6 Offshore models need to be experienced to be appreciated,” said Dale Barnes, Yamaha Marine Group division manager of marketing,…more

Yamaha unveils demo-ride schedule

Yamaha Marine Group announced the 2011 schedule for the Discover VMAX SHO Demo Tour, a national program consisting of high-performance demo rides in 15 markets designed to display the benefits of Yamaha’s outboard motor VMAX SHO. “The VMAX SHO Demo Tour allows consumers to see and feel just how game- changing these outboards really are,”…more

Yamaha promotion runs through March

Yamaha Marine Group today announced “The Four Stroke Revolution,” a new promotion designed to give consumers more of a reason to buy during the 2010 holidays and continuing during the boat show season through the end of March. “This promotion will give consumers even more for their money because it gives them the opportunity to…more

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