Yamaha

Yamaha makes outboard engines, personal watercraft, boats and accessories for the recreational marine industry.

Yamaha to sponsor walleye tournaments

Anglers Insight Marketing is partnering with Yamaha to sponsor the AIM Pro Walleye Series. AIM will promote the Yamaha brand at each of the 2011 tournaments, as well as online. “We are proud to team up with the AIM Pro Walleye Series to promote the Yamaha brand. Walleye anglers are some of the most dedicated…more

MIAMI – VIDEO: Yamaha, Volvo Penta announce joint venture

MIAMI – Yamaha Motor Co. and AB Volvo Penta Thursday announced a strategic alliance designed to utilize each company’s strengths to make both stronger. The announcement was made at the Miami International Boat Show and builds on the announcement in December that Volvo Penta and Yamaha signed a technical agreement for the joint development of…more

Carolina Cat announces Yamaha promotion

Yamaha and Carolina Cat are teaming up for a new promotion. Carolina Cat recently announced a program that awards new boat buyers as much as $1,750 in savings if they purchase a new Carolina Cat 18-foot model, powered by a 115-hp Yamaha four-stroke engine, before Feb. 28. The customer also can opt for a two-year…more

Yamaha unveils offshore demo-ride schedule

Yamaha Marine Group announced the 2011 schedule for its V6 Offshore Demo tour, a national program consisting of high-performance demo rides designed to show the benefits of Yamaha’s line of 4.2-liter V6 offshore outboards. “The V6 Offshore models need to be experienced to be appreciated,” said Dale Barnes, Yamaha Marine Group division manager of marketing,…more

Yamaha unveils demo-ride schedule

Yamaha Marine Group announced the 2011 schedule for the Discover VMAX SHO Demo Tour, a national program consisting of high-performance demo rides in 15 markets designed to display the benefits of Yamaha’s outboard motor VMAX SHO. “The VMAX SHO Demo Tour allows consumers to see and feel just how game- changing these outboards really are,”…more

Yamaha promotion runs through March

Yamaha Marine Group today announced “The Four Stroke Revolution,” a new promotion designed to give consumers more of a reason to buy during the 2010 holidays and continuing during the boat show season through the end of March. “This promotion will give consumers even more for their money because it gives them the opportunity to…more

Yamaha to sell Turbo propellers

Yamaha Marine Group will offer the Turbo line of propellers to authorized boatbuilder partners as part of an effort to provide a broader selection of propellers for the ever-growing number of applications in the market. The Turbo line consists of more than 200 individual propellers and is manufactured by Precision Propeller Industries Inc. Until now,…more

Yamaha rolls out fall sales incentive

Yamaha Marine Group is launching an incentive designed to give customers a reason to buy a boat or outboard motor before boat show season. It’s called “Why Wait? Buy Now!” “This is a terrific time of year to buy a boat or an outboard,” said Ben Speciale, president of Yamaha Marine Group, in a statement.…more

Yamaha unveils new dealer incentives

Yamaha Marine Group said today that it’s offering its dealers a package consisting of a retail bonus coupon program and a retail sales growth bonus program to help grow retail sales and boost profitability. The “Buy Now” Retail Bonus Coupon Program issues coupons to authorized participating Yamaha dealers who warranty-registered a minimum of 15 Yamaha…more

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Yamaha 4-strokes put to the test

The manufacturer hangs its latest engines on a variety of boats for two days of sea trials Yamaha Motor Corp. continued promoting its lineup of new 4-strokes in June, focusing on three Offshore model outboards and a lightweight 70-hp engine. Soundings Trade Only was among the 17 journalists who got a chance to test the…more

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