Yamaha

Yamaha makes outboard engines, personal watercraft, boats and accessories for the recreational marine industry.

The Yamaha V MAX SHO 150 is one of four models Yamaha introduced Thursday night at a special media event in Tennessee. Journalists will test the engines today on 14 boats at the Yamaha Test Center in Bridgeport, Ala.

Yamaha unveils new outboards for freshwater market

CHATTANOOGA, Tenn. — Yamaha Motor Corp. announced Thursday night that it will introduce four new models of 4-stroke outboards from 115 to 250 hp in 2015 — all engineered to meet the needs of the freshwater market.

Yamaha-sponsored roundtable focuses on Magnuson reform

The recreational boating industry focused its message on saltwater fishing regulation during a panel discussion with two U.S. senators last week in Alaska, although the lawmakers seemed conflicted about when a change in legislation will occur.

Yamaha angler wins Bassmaster Elite tournament

Yamaha pro Michael Iaconelli brought in a final day’s catch of 10 pounds, 14 ounces, to win the Bassmaster Elite tournament on the Delaware River, water he has fished since he was a youngster.

Yamaha offers Helm Master instructional DVD

The Yamaha Marine Group announced the launch of the Helm Master Captain’s Delivery and System DVD, which will be available next month for dealers, boatbuilders and Helm Master owners.

Q&A with Yamaha Marine president Ben Speciale

Yamaha Marine Group president Ben Speciale’s enthusiasm extends beyond boats and motors, though there is no shortage of it there. He will talk and talk about cutting-edge technology. But when discussing the political process, he is nothing short of exuberant.

Yamaha debuts summer sales promotion

Yamaha Marine Group announced a “Summer of Choice” sales event, a new promotion that offers consumers the choice of five years of warranty protection or as much as $750 in dealer credit toward the purchase of goods and/or services when they purchase a select new eligible Yamaha four-stroke outboard.

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