Yamaha

Yamaha makes outboard engines, personal watercraft, boats and accessories for the recreational marine industry.

Yamaha rolls out fall sales incentive

Yamaha Marine Group is launching an incentive designed to give customers a reason to buy a boat or outboard motor before boat show season. It’s called “Why Wait? Buy Now!” “This is a terrific time of year to buy a boat or an outboard,” said Ben Speciale, president of Yamaha Marine Group, in a statement.…more

Yamaha unveils new dealer incentives

Yamaha Marine Group said today that it’s offering its dealers a package consisting of a retail bonus coupon program and a retail sales growth bonus program to help grow retail sales and boost profitability. The “Buy Now” Retail Bonus Coupon Program issues coupons to authorized participating Yamaha dealers who warranty-registered a minimum of 15 Yamaha…more

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Yamaha 4-strokes put to the test

The manufacturer hangs its latest engines on a variety of boats for two days of sea trials Yamaha Motor Corp. continued promoting its lineup of new 4-strokes in June, focusing on three Offshore model outboards and a lightweight 70-hp engine. Soundings Trade Only was among the 17 journalists who got a chance to test the…more

Yamaha seeks a buyer for Century Boats

Negotiations for the sale of the assets of Century Boats did not result in a purchase, Yamaha Motor Corp. USA announced. However, the company said it remains interested in selling the assets, in whole or in part. “We had been in negotiations with entities interested in acquiring Century, but they did not lead to a…more

Yamaha starts outboard sales promotion

Yamaha Marine Group today began the “Sizzlin’ Summer Sales Event,” a promotion that offers two consumer benefits, depending on the technology and horsepower of the eligible outboard purchased. “This promotion covers a wide array of Yamaha outboards,” said Dale Barnes, Yamaha Marine Group division manager of marketing, in a statement. “The ‘Sizzlin’ Summer Sales Event’…more

Yamaha angler wins FLW title

Yamaha professional angler Bryan Thrift won the 2010 FLW Angler of the Year title, a race based upon finish position points. His win caps a season of success for Yamaha professional anglers, who were victorious four out of five times in FLW Tour competition this season, Yamaha announced. Thrift clinched the Angler of the Year…more

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Gear test has ‘Wild Kingdom’ moment

As part of a Yamaha Motor Corp. press event held Wednesday and Thursday in the Florida Keys, more than a dozen marine journalists aboard five Yamaha-powered boats documented the release of a rehabilitated loggerhead sea turtle. The journalists were in the Keys testing Yamaha’s new offshore outboards, including the new V6 250- and 300-hp models.…more

Yamaha offers media new engine test drive

DUCK KEY, Fla. – Seventeen journalists got a chance today to test Yamaha Motor Corp.’s new saltwater outboards during a two-day event in the Florida Keys. “When we first introduced these engines last November, we did it on the Tennessee River,” said Yamaha manager of communications and dealer education Martin Peters. “These outboards are designed…more

Yamaha debuts summer promotion

Yamaha Marine Group is rolling out its VMax HPDI Summer Sale promotion. The promotion provides the purchasing consumer a credit of up to $3,000 based on MSRP toward the purchase of goods and/or services available at the authorized participating Yamaha outboard dealer that sold the eligible Yamaha outboard. Eligible Yamaha outboards include new 150- to…more

Yamaha debuts phone-text trivia contest

Yamaha Watercraft Group has launched a mobile trivia campaign that allows users to use the texting feature on their cell phone to answer questions about Yamaha products and become eligible to win weekly prizes. The contest also includes a grand prize trip for two to Yamaha’s 2011 WaterCraft Product Premiere in August. To play, text…more

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