Yamaha makes outboard engines, personal watercraft, boats and accessories for the recreational marine industry.

Yamaha sponsors marine conservation group

Yamaha Marine Group announced that it is the first Platinum Sponsor of the Center for Coastal Conservation. “The corporate leadership of Yamaha Marine Group has a clear vision for the future of recreational fishing and boating,” conservation center president Jeff Angers said in a statement. “With Yamaha’s incredible contributions of time, talent and treasure we…more

Yamaha debuts new outboard promotion

The Yamaha Marine Group announced a retail promotion Tuesday that applies to eligible select 2.5-hp to 350-hp four-stroke outboards and runs through March 31. The promotion allows consumer either five years of warranty protection — three years of Yamaha limited warranty coverage, along with a two-year Yamaha extended service, or Y.E.S. plan — or a…more

VIDEO: Yamaha rolls out F200 outboard

The new light, compact and powerful Yamaha F200 makes a good fit for boats that include small and mid-size center consoles, bay boats and hybrids and pontoon crafts and aluminum boats, according to the engine manufacturer. “The 200 makes tremendous sense because there are so many boats that can take that kind of power and…more

Yamaha debuts new joystick system

It’s official. The much anticipated joystick-equipped helm control system from Yamaha — called Helm Master — has arrived. The engine company’s press event — the biggest since the 2009 debut of the F70 and V6 series of 4-strokes — to unveil the product wrapped up Tuesday at its test facility on the banks of the…more

Yamaha makes outboard donation to New York school

The marine and outdoor power equipment program at the Eastern Suffolk Board of Cooperative Educational Services Harry B. Ward Career and Technical Center on Long Island, N.Y., received a donation of more than $40,000 in Yamaha outboard motors and parts. Yamaha Motor Corporation U.S.A. recently gave the program two 250-hp Yamaha outboard motors, tools, parts…more

Yamaha unveils new summer promotion

Yamaha Marine Group announced a new “Say Y.E.S. and Go Boating” promotion designed to help dealers during the late-summer selling season. The promotion applies to eligible new Yamaha 2.5- to 350-hp 4-strokes and provides a 2-year Y.E.S. (Yamaha Extended Service) contract on select models at no extra cost to the consumer, according to Yamaha. “Promotions…more

Yamaha sponsors National Hunting and Fishing Day

Yamaha Motor Corp. U.S.A. is supporting National Hunting and Fishing Day again this year. The celebration of hunting, fishing and conservation is set for Sept. 22. This is the fifth year that Yamaha has sponsored the event, and the company is giving away a Rhino 700 FI SxS with a full suite of Genuine Yamaha…more

Yamaha sells Century Boats

Yamaha Motor Corp. U.S.A. announced today that it sold a majority of the assets of Century Boats and the Century brand to Florida-based Allcraft Marine. The new owners plan to resume production of Century brand boats at their Dade City, Fla. facility. “We are very pleased that the Century brand will live on,” Yamaha Marine…more

MIAMI VIDEO: An interview with Yamaha’s Ben Speciale

MIAMI – Soundings Trade Only sat down for an interview with Yamaha Marine Group president Ben Speciale at last week’s Miami International Boat Show. Click play to see what he had to say about the show and the company’s new product offerings.

Yamaha rolls out new mobile app

Yamaha Marine Group launched its first mobile application for the iPhone and iPod Touch, just in time for the Miami International Boat Show. The app is now available free through the iTunes App Store and it offers users a host of tools and information about their Yamaha outboards. “When we sat down to design this…more

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