Yamaha

Yamaha makes outboard engines, personal watercraft, boats and accessories for the recreational marine industry.

Yamaha launches sales promotion

Yamaha Marine Group announced the “Buy, Save and Go Boating” promotion, designed as an incentive for boaters to get out on the water this season. “Everyone likes to have choices,” said Dale Barnes, Yamaha Marine Group division marketing manager. “We hope one of the two choices will be too good to pass up.” The promotion…more

Companies roll out springtime promotions

Yamaha Marine Group, Glacier Bay and World Cat recently announced spring sales promotions. Yamaha Marine Group launched its “Two Stroke Celebration Sales Event,” a promotion designed to add extra value to a purchase just as the boating season begins. The promotion provides the purchasing consumer a credit of up to $3,000, based on MSRP, toward…more

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The next generation of outboards

Here’s a look at this year’s lineup of 2-stroke and 4-stroke engines Despite the state of the economy, the production of next-generation 4-stroke outboards keeps chugging along, with manufacturers throttling forward and offering lighter and more fuel-efficient engines. In late 2009, Yamaha launched a lineup of V6 outboards and a new lightweight three-cylinder 70-hp engine.…more

Yamaha Marine Group president stepping down

MIAMI BEACH – Yamaha Marine Group president Phil Dyskow announced Thursday he will retire May 1 from his position. Ben Speciale, vice president of planning and operations, will succeed him as president. “These have been wonderfully rewarding years,” Dyskow said in his announcement, made at the Miami International Boat Show. “My time as group president…more

‘Next generation’ 4-strokes from Yamaha

The new outboards are lighter and more fuel-efficient, as the company rolls out nine models In the largest and broadest product introduction in its history, Yamaha Motor Corp. presented nine new outboard engines from 4 hp to 300 hp at a media event late last year in Chattanooga, Tenn. “We believe by introducing products now,…more

Yamaha unveils two sales promotions

Yamaha Marine Group announced two new promotions this week. The “Sign and Save Sales Event” is a promotion that provides the purchasing consumer a credit of up to $3,500, based on MSRP, toward the purchase of goods and/or services available at the authorized participating Yamaha outboard dealer that sold the outboard at no extra cost…more

Yamaha holding BlackBerry promotion

Yamaha WaterCraft Group, which oversees the sales, marketing and distribution of WaveRunner personal watercraft and 21- and 24-foot sportboats in the U.S., announced a free BlackBerry Smartphone promotion to help consumers access a wide range of Yamaha content via the mobile channel. The offer, which began Dec. 14, provides a free BlackBerry Smartphone to the…more

Yamaha unveils ‘next generation’ four strokes

In the largest and broadest product introduction in its history, Yamaha Motor Corp. presented nine new outboard engines from 4 hp to 300 hp at a media event Monday in Chattanooga, Tenn. “We believe by introducing products now, we’re going to catch the market in an upswing,” said Phil Dyskow, president of the marine group…more

Yamaha extends promotion

The Yamaha Marine Group is extending its recent sales promotion through Nov. 24. The “Why Wait? Buy Now!” promotion allows a customer purchasing a Yamaha outboard a choice of either a three-year Y.E.S. (Yamaha Extended Service) contract, or credit of up to $3,500 based on manufacturer suggested retail price towards the purchase of goods or…more

Yamaha awards student scholarships

Yamaha Motorsports recently awarded $3,000 scholarships to 18 children of dealers and their employees for excellence in academics, community involvement, leadership and writing/communication skills. “We feel that by providing a Dealership Scholarship Program, we can offer support for our dealers and their employees with the growing cost of higher education,” said Bob Starr, corporate communications…more

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