Yamaha makes outboard engines, personal watercraft, boats and accessories for the recreational marine industry.

Yamaha debuts F175 outboard and propeller line

Yamaha Marine Group said today that it added the F175 outboard to its group of inline four-cylinder engines and launched a new series of high-performance aluminum propellers for its mid-range outboards.

Yamaha unveils winter outboard promotion

Yamaha Marine Group announced the “Reliable Choice Sales Event,” a new promotion for buyers in the first quarter. “The ‘Reliable Choice Sales Event’ is the perfect way to start the 2014 boat show season,” Yamaha Marine Group marketing division manager Dale Barnes said in a statement. “The value added through this promotion is substantial, giving…more

Yamaha Marine Group announces personnel moves

Yamaha Marine Group announced the appointment of Scott Higgins as regional sales manager for the Midwest division and Ben Mallett as manager of outboard operations and the business planning departments.

Yamaha WaterCraft unveils revamped apps

Yamaha WaterCraft, a division of Yamaha Motor Corp. U.S.A., launched redesigned and updated mobile applications for iOS and Android platforms. The Yamaha WaterCraft app was named best in the marine industry by the Marine Marketers Association. The app allows users to see all of the latest WaveRunner and boat models, including specifications, photos, videos, feature…more

Yamaha rolls out fall outboard promotion

The Yamaha Marine Group announced a promotion as the holiday and boat show seasons approach. The “Why Wait for Spring?” promotion gives consumers an opportunity to receive three years of Yamaha limited-warranty coverage, along with the additional protection of a three-year Yamaha Extended Service contract on eligible 2.5- through 350-hp four-stroke outboard models at no…more

Yamaha extends B.A.S.S. sponsorship deal

B.A.S.S. and the Yamaha Marine Group signed an agreement under which Yamaha will continue to sponsor Bassmaster events through 2016. Yamaha is an official premier engine sponsor of all B.A.S.S.-owned events, which include the Bassmaster Elite Series, Bass Pro Shops Bassmaster Opens Series, Carhartt Bassmaster College Series and the grass-roots B.A.S.S. Nation regional tournaments. Also…more

Yamaha-sponsored angler wins fishing tournament

Yamaha Pro Brandon Palaniuk led wire-to-wire in the Bassmaster Elite St. Lawrence River Showdown tournament last weekend in Waddington, N.Y., to win with a four-day total of 88 pounds, 12 ounces. The victory carries not only a $100,000 first prize, but also a guaranteed berth in the 2014 Bassmaster Classic world championship. The tournament was…more

Mic Smith/Feature Photo Service for Yamaha

Old vs. new: Yamaha puts outboards to the test

After logging 8,700 hours, a 2005 Yamaha F150 can match the performance of a new F150, according to test results released by the engine manufacturer. Yamaha had two F150s that had racked up thousands of hours over three years powering a Charleston, S.C., water taxi. Engineers took one of the old outboards, mounted it on…more

Yamaha unveils summer outboard promotion

The Yamaha Marine Group is offering incentives this summer for customers who choose to invest in Yamaha power. The “Wake up the Summer Sales Event” promotion applies to select eligible new 2.5- to 350-hp Yamaha four-stroke outboards and provides the purchasing consumer with two options. The first option is the addition of two free years…more

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