Yanmar revealed its new branding effort to a U.S. audience last week during the America’s Cup, including a new logo, a concept boat and new diesel engine, a clothing line, a concept agricultural tractor and a related clothing line. The 100-year-old company’s new “Flying Y” logo, designed by Kashiwa Sato, CEO of Japan-based Samauri Inc.,…more
Yanmar Co. Ltd. is a Japanese manufacturer of diesel engines for the recreational boating industry.
Some marine industry manufacturers are starting the new year with promotions and sales events to get consumers and organizations buying. Ribcraft, a leading builder of professional-grade rigid inflatable boats, announced that during the month of January all sailing programs and yacht clubs will receive special discounted pricing. Sailing programs and yacht clubs that place their…more