Yanmar

Yanmar Co. Ltd. is a Japanese manufacturer of diesel engines for the recreational boating industry.

Yanmar unveils branding for new products

Yanmar revealed its new branding effort to a U.S. audience last week during the America’s Cup, including a new logo, a concept boat and new diesel engine, a clothing line, a concept agricultural tractor and a related clothing line. The 100-year-old company’s new “Flying Y” logo, designed by Kashiwa Sato, CEO of Japan-based Samauri Inc.,…more

Manufacturers roll out early 2012 promotions

Some marine industry manufacturers are starting the new year with promotions and sales events to get consumers and organizations buying. Ribcraft, a leading builder of professional-grade rigid inflatable boats, announced that during the month of January all sailing programs and yacht clubs will receive special discounted pricing. Sailing programs and yacht clubs that place their…more

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