Features
Q&A with Kevin Williams
Kevin Williams of the NMMA is helping the recreational marine industry deploy strategies to achieve diversity, and to recognize diversity’s importance to the bottom line.
Mind the Gap
A new study reveals a difference between intention and reality when it comes to consumers keeping their boats.
Breaking Down Barriers
Technician training instructors Meghin Montesa and Lucy Berg are paving the way for more women to build careers through Yamaha Marine
Q&A with Tara Norton
Navico's first-ever chief sustainability officer Tara Norton assesses their environmental impact and defining sustainability goals
Renewable Gasoline
Gevo is on a crusade to solve the greenhouse gas and transportation problem.
See You Out Here
Discover Boating is leading the charge to evolve how we market as an industry.
Making the Switch
Expect to see more digital switching on new and refitted boats alike as the technology comes of age.
Ukraine War Adds to Industry Challenges
The fighting is affecting metals production, boatbuilding and repair yards, the availability of materials, gas and oil prices, and more.
Job Board
Columns/Blogs
Increasingly Infinite Options
Additive manufacturing is rapidly becoming a go-to technology for companies in the marine industry, and while some choose to outsource, others are taking advantage of the rapidly dropping price of 3D printers.
Celebrating 50 Years of the Clean Water Act
The great strides in water quality that the CWA has created have been a huge benefit to boating, but there’s a lot more that remains to be done.
Maine MTA Launches #LoveMaineWaters
Recognizing the rise in outdoor recreation and new boaters, the social media campaign encourages all people to take responsibility for the health and safety of Maine’s waterways
Tight Lines Are a Good Thing
Anything that improves fishing will lead to more boat sales. Actions in the Chesapeake, Gulf of Mexico and Florida are making strides
Examining the Future of Electric Propulsion
The NMMA is holding a webinar to examine the political and economic impacts of implementing electrification in the marine industry. Meanwhile, the Recovering America’s Wildlife Act needs our help.
C.A.S.T. Is a Great Way for Dealers To Give Back
Catch a Special Thrill events take special-needs and underserved kids out on the water for a day of fishing and fun.
Fishing’s Up and So Are Hurricanes
The RBFF releases good news about fishing participation while NOAA scientists call for another active hurricane season.
Support the E15 Consumer Protection Bill
The bill aims to improve labeling at the pump to help consumers avoid misfuelling with high-ethanol blended fuels
Think Beyond the Boat
Zig Ziglar once said that dealers aren’t in the boat-sales business, but in the rejuvenation business. We’re not just selling the hardware but also the experiences it will bring.
Tune Out the Negative
We’re selling the No. 1 family fun experience, and Memorial Day weekend is upon us, so don’t get consumed in a downward spiral. Meanwhile, the Coast Guard is reminding boaters to avoid E15 this summer.
Can Our Customers Get High When They Eat Fish?
A recent study found that dozens of pharmaceuticals are turning up in fish. The culprit: wastewater facilities that can’t remove medicines that the human body doesn’t process.