Features

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The Power of Perseverance

Behold the growth of PowerTech Propellers.

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Patrick Industries: Bullish on the Leisure Lifestyle

Bullish on the leisure lifestyle, on many levels.

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Demand and Supply

Major aftermarket players discuss plans going forward.

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Middleweight Champs

Supplier stories on positioning for the future.

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Tame Your Ride

Shockwave marine suspension will put glide in your ride.

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The Biden-Harris Tax Plan

Understanding the new administration’s policy agendas and their effects on marine manufacturers.

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One Big Way to Get Results

How to develop an effective company culture.

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Delivering for the Industry

With a new administration and Congress in place, the NMMA has an advocacy agenda for the outdoor recreation industry.

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Success Strategies

The RV and outdoor-recreation industries are poised to capitalize on Americans’ renewed interest in the outdoors.

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Q&A with Huw Bower

Huw Bower, the president of Winnebago Outdoors, takes our questions.

Site Unseen

A website is often the first interaction a customer will have with a dealership, but it must provide more than an online brochure or they will click elsewhere.

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Stepping Up the Pace of Relief

A positive jobs report, 3 million vaccinations per day and consumer confidence point toward economic recovery.

Keep the Promo Throttle Wide Open

With the peak selling season approaching, resources from the NMMA, MRAA and RBFF can help you add to the successes of the past year.

Lines of Communication

To turn your customers who are new to boating into repeat buyers, you must stay in contact with them.

To Demand or Reward

With supplies quickly becoming readily available, should dealers require or incentivize employees for receiving the Covid-19 vaccine?

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The Survey Says…

Our monthly Pulse Report survey asks dealers about inventory levels, retail trends and more.

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Let’s Charge Boaters with Racketeering!

In an effort to ensure the safety of protected species in its waterways, Florida lawmakers are looking towards the RICO Act. But is it a solution at all?

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Positive Indicators

Promising outlooks for the year.

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The Business of Training Leaders

Offshore sailor Richard du Moulin convened an extraordinary safety-at-sea think tank that also offers guidance for developing leaders ashore.

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Content Marketing Never Sleeps

Even if inventory remains limited for a while, there are ways to engage with current and future buyers.

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Leader, Know Thyself

Know yourself to become a more effective leader, says Bill Yeargin.