Big Tech

Showcasing its new Sea Ray SLX-R 400-e at the Consumer Electronics Show, Brunswick stakes out its technology leadership position in boating.


Helm of the Future

Sea Ray redefines the glass helm at the Consumer Electronics Show with an intuitive display that will eventually include speech and gesture recognition.



A New Kind of Luxury Tax?

If the upcoming IMO rules on diesel emissions for large yachts take effect in 2021, they could have a negative impact not only on yacht builders’ order books, but they could also devastate their workforces.


Q&A with Chris Drees

Mercury Marine president Chris Drees discusses technology integration initiatives, why outboards will only get bigger and why game days can turn his home into a Big 10 battleground.


Sustainability Takes Center Stage at Metstrade

The world’s largest marine equipment trade show saw exhibitor and attendee records. Exhibitors reported consistent sales activity, so the three-day event ended with a positive outlook for 2020. Sustainability was Metstrade’s mantra, not only at panel discussions and exhibits, but among exhibitors and visitors.


A New Deal for Dealers

The MRAA event had a strong first year, with a field trip to the country’s largest RV dealership, new educational pathways, 100 OEM and service provider exhibitors, and Ted-style “10 x 10” talks.

The Power of Show Pricing

Research shows that it’s more effective to indicate discounting in percentage off, rather than dollars off. And if you really want to get traffic to your boat show display, try using the word “free.”

Would You Like Fries with that Outboard?

Facing headwinds hiring younger workers, McDonald’s is calling on the AARP to help it recruit potential employees. Might the marine industry take the fast-food giant’s lead and look to older employees who can to fill a dealership’s tech needs?