New study focuses on first-time boat buyers

There are a million fewer first-time boat buyers today than a decade ago — a loss of $138 billion in lifetime value to the marine industry — with a 30 percent decline in first-time used-boat buyers and a 54-percent drop in first-time new-boat buyers.


Video marketing gains strength

Parents of tweens know the power of online video, but to break it down for those who don’t — Daniel Middleton, a.k.a. DanTDM, has 17 million subscribers and more than 11 billion views on YouTube.


Las Olas Goes Big

In December 2017, David Morrison, managing partner at Taylor Lane Yacht and Ship, was in a quandary. “I have a boat coming in on the 7th,” he said, “and the boat that’s there can’t leave until the 10th.”


A different breed of salesman

Spend a few minutes with Jens Bering, and you won’t be thinking “salesman” despite his title: vice president of marine sales at Volvo Penta of the Americas.