Q&A with Martin Bjuve

Volvo Penta of the Americas president and lifelong boater Martin Bjuve.


Changing Currents

E-mobility efforts remain centered outside of the U.S.


The Evolving Retail Culture

Finding new ways to connect with boaters.


Competition for Florida Yards?

Big plans for a Dominican hurricane hole.


Miami Shows to Join as One

NMMA and Informa partner for a single boat show.


The Next Gen

Three designers discuss some of Azimut’s latest launches.


U.S. Trade Relationships to Watch in 2021

With new leadership in Washington, will things change?


Volvo Penta Announces Assisted Docking

A new tool in its Easy Boating initiative.


We Have Liftoff

Foil-equipped powerboats are poised to enter the mainstream recreational marine market.


With Great Power Comes Great Challenges

Today’s high-horsepower outboards are heavy, and produce prodigious power and torque — three factors that boatbuilders must balance.

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Demand is Not Letting Up

Demand is not letting up, as 2020 tops 300K boat sales.

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Focusing on Education

A seasonal break means staff training becomes paramount.

Fred 2021

Phases and Stages

Anticipating the changes that lie ahead in 2021

Persuaded, a Communications Strategy

Assess, message, document and deliver FTW.


Using the 80/20 Principle for Your Next Marketing Win

The 80/20 principle: a bit of risk with tried-and-true tools.

Future Shock

Looking for answers to some of 2021’s probing questions.


Right Up There with Rods and Reels

SiriusXM’s Fish Mapping and Weather explained.


We Got ’em, But Can We Keep ’Em?

The results of a Recreational Boating and Fishing Foundation study reveal insights for engaging and retaining the new boaters and anglers we gained last year.

Should You Require Employee Vaccinations?

With the Covid vaccines becoming more readily available, it’s a topic that’s worth addressing now.

Boat Shows Throttling Up

2021 is bringing a new paradigm to the winter boat show season.

Our Boat-Sales Future Begins Now

Millennials have overtaken boomers as our largest demographic, and they’re entering their top earning — and purchasing — years.