When Covid restrictions were widespread, some MTAs found a new revenue stream by charging admission to previously free shows, and visitors had no problem ponying up.

Though generally positive about market conditions, many dealers report they won’t be attending boat shows.

Here are some strategies from the “Undisputed King of Motivation,” Zig Ziglar, for sales success before, during and after the transaction.

Should pricing signage on boats show the dollars off or the percentage off? It really does make a difference.

Wendy Mackie will lead the MRAA’s Educational Foundation as director of workforce and foundation development.

Boat sales in November continued to trend downward, but registration numbers on an overall basis are signaling a solid 2021.

The Covid-19 omicron variant is throwing a wrench into the upcoming winter boat-show schedule. Cleveland is the latest casualty.

Are you attending the Discover Boating Miami International Boat Show or any other shows this winter? Take the Pulse Report survey here.

Marketing veteran Wanda Kenton Smith has seven retention strategies for this period of long-lapse deliveries.

Dealers express cautious optimism for 2022 retail conditions.

The latest wow-factor fishing boat for 2022 is powered by Volvo Penta sterndrives.