Today's News
Suzuki Powers Forest River’s New Nepallo Pontoon Boats
The new Nepallo line of pontoon boats with Suzuki engines will be sold at select Camping World and Gander RV & Outdoors stores.
Skeeter Owner’s Tourney Held on Lake Fork
A field of 2,000 anglers in 1,000 boats saw a nearly 10-pound bass capture first place in the annual Skeeter owner’s tournament.
West Marine CEO to Keynote Annual MRA Event
With a “Climate for Change” theme, the Marine Recreation Association’s Educational Conference and Trade Show is set for Oct. 11-13.
Teaching the Trades
These Washington state educators are nurturing the next generation of American marine industry professionals.
Email Remains a Vital Marketing Tool for Dealers
A content marketing staple, emails can consistently deliver valuable and relevant information, if done correctly.
Features
The Future of Shows
In-person shows are back. Exclusive interviews with six show leaders.
MarineMax buys Cruisers Yachts
MarineMax announced that it acquired Oconto, Wis.-based KCS International, the parent company of Cruisers Yachts, paying $63 million for the 68-year-old builder.
Teaching the Trades
These Washington state educators are nurturing the next generation of American marine industry professionals.
Specializing in Specialized Parts
For three generations, family-run Teak Isle Manufacturing has designed and created specialty items for boatbuilders.
Blue is the New Green
Leaders in carbon offsets and sequestration say marine-based “blue carbon” projects are the next big idea.
Job Board
Columns/Blogs
MMTA Kicks Off Boater Initiative
Encouraging waterborne travel to the Bay State. Plus: businesses can legally require its staff to receive a Covid-19 vaccine.
No Inventory? Now Is Not The Time to Stop Marketing
The MRAA’s Webinar “Marketing When You Have No Inventory” covered how dealers can build long-term equity with new and returning customers as demand outpaces supply.
Better Boating and Fishing Through Science
A wealth of research work, from utilizing fish facial recognition that IDs invasive species to projects ranging from coral restoration and more aim to ensure the future of our watery pastimes.
Into the Stratosphere
There are favorable odds that 2021 will eclipse 2020 in units sold. But can builders catch up amid continued supply chain logjams and will eager customers continue to wait?
Inventory Adjustments
Consumer continue to shop for marine products in record numbers — what are dealers doing to meet the demand?
BoatUS Blasts Warning Labels Phaseout
Clear and concise labeling of E15 fuels not only must be maintained, but improved to protect boaters and all small engine consumers.
Time to Cut the Manure!
A drier spring has predictions are calling for smaller, harmful algae blooms in Lake Erie. However, the cause — factory livestock operations — needs to be addressed and remedied.
Dealers, What’s Your Brand Strategy?
With many popular models on back order, adding new brands may be a viable solution for many dealers.
Leading an Evolving Organization
Lessons in leadership from Dave McLaughlin of Clean Ocean Access.