1.Evinrude

A ‘New Narrative’

Evinrude’s president hopes to reinvent the engine builder by integrating its 2-stroke E-TEC outboards into its new boat brands, and providing a more “fact-based” narrative against 4-stroke competitors.

Features

1.-Beneteau---hull-cutout-LiveWorx_1800

Digital Threads

Whether virtual or augmented, new technologies are helping companies build, market and track new boats with much greater efficiency.