Today's News
Marina Conference and Expo Begins Tomorrow
Preconference workshops at the virtual event will focus on electrical code updates, BIG grant application guidance and marina operations.
Virtual Boat Show Season
With most of the winter boat shows canceled, will dealers see a slowdown in demand heading into spring?
Regal Names VP, North American Sales and Marketing
Jake Kuck had previously served as North American sales manager.
Williams Jet Tenders Expands
The U.K. builder is making changes to its facility to increase production and the size of its RIBs.
A Report from Ohio’s Hybrid Boat Show
The online/in-person show was deemed a success, but organizers say it can’t compare to a traditional boat show. “We took the best action available to us.”
Quick Hits: January 26, 2021
Oxe’s range of diesel outboards get EPA approval and the Association of Marina Industries’ Training Institute releases its certification course schedule.
Features
Q&A with Martin Bjuve
Volvo Penta of the Americas president and lifelong boater Martin Bjuve.
U.S. Trade Relationships to Watch in 2021
With new leadership in Washington, will things change?
We Have Liftoff
Foil-equipped powerboats are poised to enter the mainstream recreational marine market.
With Great Power Comes Great Challenges
Today’s high-horsepower outboards are heavy, and produce prodigious power and torque — three factors that boatbuilders must balance.
Job Board
Columns/Blogs
Persuaded, a Communications Strategy
Assess, message, document and deliver FTW.
Using the 80/20 Principle for Your Next Marketing Win
The 80/20 principle: a bit of risk with tried-and-true tools.
We Got ’em, But Can We Keep ’Em?
The results of a Recreational Boating and Fishing Foundation study reveal insights for engaging and retaining the new boaters and anglers we gained last year.
Should You Require Employee Vaccinations?
With the Covid vaccines becoming more readily available, it’s a topic that’s worth addressing now.
Boat Shows Throttling Up
2021 is bringing a new paradigm to the winter boat show season.
Our Boat-Sales Future Begins Now
Millennials have overtaken boomers as our largest demographic, and they’re entering their top earning — and purchasing — years.