Mass Customization
Groupe Beneteau’s partnership with digital manufacturer PTC will help the boatbuilder become more efficient, while using augmented reality to personalize new boats.
Today's News
Harken sells Wisconsin headquarters
The company will stay in the facility in a leaseback arrangement but plans to use the capital for growth.
Cleveland Metroparks to build first public docks on Cuyahoga
The city received $1.6 million from the federal Boating Infrastructure Grant Program.
NMMA: Economic indicators strong for boat sales
Data points through May show growth across different segments.
Operation Dry Water to take center stage on July 4 weekend
National campaign targets operators who drive boats under the influence.
Osage River opened to recreational boating
Boaters are still advised to avoid creating wakes in high-water areas.
Texas governor signs kill-switch law
Kali’s Law requires operators to be physically connected to the switch.
Five people injured in boat explosion
The incident occurred after the boat fueled up at a Lake of the Ozarks marina.
VIDEO: Mercury Racing puts the 450R through its paces
The new engine has the best power-to-weight ratio among outboards.
Features
First Families of Boatbuilding
An inside look at the families who have designed and built our boats.
Strong Cornerstones
Now partners, the MRAA and NMMA have come a long way in 20 years.
Power Trip
Marine engines have reinvented themselves since 1979. Here are the milestones.
The Winning Combination?
Forward-thinking manufacturers move toward integrated boats.
Bass Culture
Bass fishing is big business. The Bassmaster Classic drew more people than the Miami International Boat Show.
Job Board
Columns/Blogs
The impact of a burning river
When the Cuyahoga caught fire in 1969, it set off a chain of events that led to federal action for clean water. It was a huge win for the environment and those who use the water for recreation, but our work isn’t finished.
Discover Boating will use Connected TV; Shoot your own
You don’t need fancy cameras or a professional producer. Just be interesting.
E15 battle lost but you can help protect customers
The Consumer Protection and Fuel Transparency Act would require the EPA to create straightforward labeling for fuel pumps.
Excitement: That’s the new Discover Boating campaign
The $9 million campaign was designed with materials that dealers and boat builders can use on their website.
What can Alfred Hitchcock teach marine dealers?
Paramount Pictures turned down his thriller Psycho, but he made the film anyway. Sometimes you have to have the guts to take risks.
40 Years of Marketing Milestones
Our columnists track how businesses have evolved in the last 40 years.
Forty Years of News
Michael Verdon explains how the magazine’s mission hasn’t changed in 40 years.
New ‘Go Boating NJ’ kicks off; plus, six social media tips
“We want people to know that in New Jersey we have it all,” says MTA/NJ executive director Melissa Danko.
A milestone for fiberglass hull recycling
The Rhode Island Marine Trades Association and Rhode Island Sea Grant have launched a pilot program wherein fiberglass hull recyclate materials are processed for use with cement industry partners in South Carolina.