The new design allows boaters to trim the outboard and adjust the jack plate without removing their hands from the wheel.
The Chinese manufacturer of electric propulsion products introduced a standardized lineup earlier this year.
NMMA’s Ellen Bradley breaks down the brand’s evolution (not revolution) and what’s on the horizon.
The award recognizes “an outstanding instructor who is shaping future marine service technicians.”
Behold the growth of PowerTech Propellers.
Bullish on the leisure lifestyle, on many levels.
Major aftermarket players discuss plans going forward.
Supplier stories on positioning for the future.
Shockwave marine suspension will put glide in your ride.
Understanding the new administration’s policy agendas and their effects on marine manufacturers.
How to develop an effective company culture.
With a new administration and Congress in place, the NMMA has an advocacy agenda for the outdoor recreation industry.
The RV and outdoor-recreation industries are poised to capitalize on Americans’ renewed interest in the outdoors.
Huw Bower, the president of Winnebago Outdoors, takes our questions.
A website is often the first interaction a customer will have with a dealership, but it must provide more than an online brochure or they will click elsewhere.
A positive jobs report, 3 million vaccinations per day and consumer confidence point toward economic recovery.
With the peak selling season approaching, resources from the NMMA, MRAA and RBFF can help you add to the successes of the past year.
To turn your customers who are new to boating into repeat buyers, you must stay in contact with them.
With supplies quickly becoming readily available, should dealers require or incentivize employees for receiving the Covid-19 vaccine?
Our monthly Pulse Report survey asks dealers about inventory levels, retail trends and more.
In an effort to ensure the safety of protected species in its waterways, Florida lawmakers are looking towards the RICO Act. But is it a solution at all?
Promising outlooks for the year.
Offshore sailor Richard du Moulin convened an extraordinary safety-at-sea think tank that also offers guidance for developing leaders ashore.
Even if inventory remains limited for a while, there are ways to engage with current and future buyers.
Know yourself to become a more effective leader, says Bill Yeargin.