Articles From This Author
Discover Boating Rolls Out New Strategy, Fresh Look
The brand’s evolution will continue this spring with a “See You Out Here” campaign
Evolving Discover Boating: Laying a Foundation for the Future
NMMA’s long-term vision is that recreational boating is the No. 1 leisure activity in North America.
What’s on Tap for Discover Boating this Year and Beyond?
NMMA’s Ellen Bradley breaks down the brand’s evolution (not revolution) and what’s on the horizon.