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Eric Dallin

Articles From This Author

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Marketing Insight

To Post (or not To Post)

To post on social media — or not. Perspective counts.

Marketing Insight

Using Data to its Fullest Extent

Today’s marketing is more data-driven science than art.

Marketing Insight

Marketing Leadership in a Digital World

Taking advantage of digital dividends.

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Marketing Insight

Content Marketing Never Sleeps

Even if inventory remains limited for a while, there are ways to engage with current and future buyers.

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Marketing Insight

Using the 80/20 Principle for Your Next Marketing Win

The 80/20 principle: a bit of risk with tried-and-true tools.

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Marketing

Write it Down, for Reproducible Results

Eric Dallin on documenting marketing strategies.

Uncategorized

Marketing Your Marine Business with Social Media