Despite an 18-year high in consumer confidence, small businesses remain cautious about the U.S. economy’s outlook.
Despite stock-market jitters, economic indicators remain fundamentally strong.
The economic indicator that Navico CEO Leif Ottosson watches first and foremost is consumer confidence, and The Conference Board’s measure of the American consumer’s mood delivered good news to Navico and the rest of the recreational marine industry at the end of August.
Consumer confidence remained strong in two surveys released in late July, and employers added 157,000 jobs during the month, indicating that the economy continues to expand despite fears about President Donald Trump’s tough trade policies.
At the start of May, Americans’ faith in the economy was strong and economic indicators pointed toward rising consumer activity, suggesting that the recreational boating industry could find continued success during the spring and summer selling seasons this year.
Helped by strong sales in California, Louisiana and Georgia, sales of new recreational boats rose 6 percent industrywide in November.