Matt Gruhn
Articles From This Author
Do You Have a Good Answer?
It’s August 2021, and your customers want to know where their boat is.
Integrated Dealer-Manufacturer Relationships
It’s going to take a stronger partnership to solve the problems we create for our consumers.
Delivering World-Class Ownership Experiences
The foundation of a dynamic, successful dealer network is built from within.
Boats and RVs: Parallel Paths, Parallel Challenges
Amid booming sales, it’s time for us to understand that the sales process is not equivalent to the customer experience.
Less Chaos, More Clarity in 2021
MRAA’s virtual Dealer Week will tackle the most critical issues facing businesses
Don’t Lose Focus on the Customer Experience
MRAA president Matt Gruhn highlights resources to keep customers happy post-sale during a wild 2020 season.
Keep the Customer Experience Front of Mind
Resources to keep customers happy post-sale during a wild 2020 season.
