Matt Gruhn
Articles From This Author
Dollars vs. Units
As the calendar year closes and the 2023 model year launches into boat-show season, dealers across North America continue to report a significant slowdown in retail activity.
Tools to Persevere
Dealer Week registrations are up as boat dealerships continue to wrestle with a changing business landscape
How To Create a Great Workplace
With insights gleaned from more than 16,000 individual industry employee satisfaction surveys, the Marine Retailers Association of the Americas has gained new understanding and answers of how to drive employee engagement.
The Answer to Disruption is Discipline
At this year’s Dealer Week — the signature annual event of the Marine Retailers Association of the Americas — leading dealers, suppliers and experts will gather to share insights on how to create a foundation for sustained future success.
The Other Side of the Covid Bubble
The mood among boat dealers is shifting. Two years on from the historic, Covid-fueled rise in demand for boats, the tide is beginning to turn.
Mind the Gap
A new study reveals a difference between intention and reality when it comes to consumers keeping their boats.
Dominating the Preowned Business
Preowned boats can be a profit center, but dealers need a process.
5 Tips for Building a Great Team
The best hiring processes at any dealership are just that: processes
Create a Quality Customer Experience
It’s the most important way to differentiate your business from competitors, says MRAA president Matt Gruhn.
Predicting the Unpredictable
MRAA president Matt Gruhn outlines five ways dealerships can prepare for 2022.
Communication Breakdown
The leading fix for dealer-manufacturer relationships is a surprising one, says Marine Retailers Association of the Americas president Matt Gruhn.
The Strategy You Wish You Always Had
Inventory levels may not stabilize for at least two years. The time is now to consider how you’ll manage inventory going forward
The Strategy You Wish You Always Had
Inventory levels may not stabilize for two years, so now is the time to consider how you’ll manage product going forward.
Do You Have a Good Answer?
It’s August 2021, and your customers want to know where their boat is.
Integrated Dealer-Manufacturer Relationships
It’s going to take a stronger partnership to solve the problems we create for our consumers.
Delivering World-Class Ownership Experiences
The foundation of a dynamic, successful dealer network is built from within.
Boats and RVs: Parallel Paths, Parallel Challenges
Amid booming sales, it’s time for us to understand that the sales process is not equivalent to the customer experience.
Less Chaos, More Clarity in 2021
MRAA’s virtual Dealer Week will tackle the most critical issues facing businesses
Don’t Lose Focus on the Customer Experience
MRAA president Matt Gruhn highlights resources to keep customers happy post-sale during a wild 2020 season.
Keep the Customer Experience Front of Mind
Resources to keep customers happy post-sale during a wild 2020 season.