Dealers can take a free webinar on digital marketing and they need to support proposed red snapper rules.
Florida marine industry organization thinks outside the box to attract new enthusiasts.
Dealers need to push back against E15 for the good of the industry.
Boat and equipment dealers need to support the Modern Fish Act Now.
Trades Council sets meeting; Four NMMA shows go big. Make sure you set aside the date for the 2018 NMTC annual meeting. Dealers are excited after the first regional boat shows of the year.
Building a continuing relationship with customers using email is the best way to communicate with customers, but it takes more than the occasional blast. Effective email marketing is purposefully planned to engage a customer. That means sending communications that resonate with a customer’s interests and activities.
Members of Generation X, now 35 to 50 years old, are entering their prime earnings years and enjoy spending time with their children. Gen Xers represent a significant boating market, and dealers that have a strong social media program should have no trouble reaching them.
The customer is king! Yes, you say: I know that. But do you take that standard seriously? As Customer Guru co-founder Vivel Jaiswal notes, consumers today have plenty of options for buying things and telling the world about the experiences they have while doing so. Be sure they sing your praises after doing business with you.
Bigger this year with the relocation of Strictly Sail Miami to Virginia Key, the Miami International Boat Show, coupled with the Miami Yacht Show at Collins Avenue, will put visitors at the heart of our industry and everything it has to offer.
Proposed Interior Department policies on offshore oil drilling lack support and are dangerous to the environment that we as boaters cherish.
The American Boat & Yacht Council deserves a huge round of applause for introducing its Marine Service Technology Program for secondary schools. Unless programs such as the ABYC’s get traction, our industry’s growing shortage of techs will worsen.
A sign outside a bait-and-tackle shop urging customers to take a child fishing, a sticker on a pair of bluejeans touting its fit, a sign I’ve never seen outside a business that says it cares more than its competitors — all are smart approaches that should give marine dealers some creative thoughts of their own.
Mount Dora Boating Center and Marina owner Joe Lewis and his family are planning another very special holiday light display, and this year the opening weekend includes the showing of a horror movie filmed in Mount Dora.
Successful dealers know they need to keep learning, and the Dec. 10-13 Marine Dealer Conference and Expo will offer plenty of marketing, sales and management expertise; the Coast Guard is increasing its efforts to intercept illegal fishing boats in the Gulf of Mexico.
A new study shows that business executives are taking cyber risks less seriously. That’s a mistake because cyberattacks are continuing to evolve. Marine dealerships and other small businesses need to not only review their own cyber-related operations and activities, but also find out how their business partners approach security.
Here’s an opportunity to maximize the value of the Internet. “Facebook Community Boost,” a new program from the social media giant, will be in 30 cities next year, working with local organizations to provide digital skills and training to businesses and nonprofits.
The Taco Marine Project Boat Raffle Fundraiser pulled in more than $130,000; other retailers are bombarding me with holiday-related emails, inserts and mailers, but I’m not getting offers from marine dealerships. The time to capture the money that consumers plan to spend is running out.
The Michigan Boating Industries Association is not only planning its annual Recreational Boating Educational Conference in December, but the trade group also is organizing a Career Day at the Detroit Boat Show, which it will hold in February.
There’s still time to enter the raffle to win the Taco Marine Project Boat, which is valued at more than $150,000. Separately, the United States Power Squadrons is rebranding itself as “America’s Boating Club” and its new AIS electronics course is being offered through BoatUS.
Lake Erie may once again be the symbol for the problems our waterways face from algae blooms. Ohio, Michigan and the Canadian province of Ontario are taking action, two organizations are suing the EPA and an Ohio congresswoman wants Congress to play a role.
The MRAA is taking a new approach to requalifying dealers who participate in the Marine Industry Certified Dealership Program. In the new Continuous Certification Program the most valuable elements of recertification are being merged with new cutting-edge educational content customized exclusively for certified dealers.
Author and blogger Seth Godin argues that cost most often matters more than price in the sales process. Separately, Discover Boating recently launched a new Spanish-language microsite.
Dealers at the Tampa Boat Show saw results that suggest postponing the event because of Hurricane Irma may have helped them; the Coast Guard issues a warning about a documentation-renewal scam.
Author Robert Cialdini argues that the connection a salesperson makes with a prospect before delivering the pitch can be critical to making the sale. The idea is just one of the savvy tips he offers in “Pre-Suasion: A Revolutionary Way to Influence and Persuade.”
Southwest Airlines has a goal of making every flight enjoyable. The airline has a loyal customer base, which includes me, because its policies make it clear that Southwest is dedicated to customer service.
Taco Marine is raffling a remodeled 1989 Pursuit 2650 for a very worthy cause — to benefit the I’M LOGAN IT Foundation. The project boat whose overhaul was chronicled by “Ship Shape TV” has been a success for everyone involved, and the marine industry companies that sponsored the boat work also deserve our thanks.
Overall, fall boat shows are on a roll, reflecting the good times for boat sales we’re enjoying these days. Two solid examples come from the Great Lakes, where both shows chalked up successful weekends, albeit with very different formats.