Research shows that it’s more effective to indicate discounting in percentage off, rather than dollars off. And if you really want to get traffic to your boat show display, try using the word “free.”

Facing headwinds hiring younger workers, McDonald’s is calling on the AARP to help it recruit potential employees. Might the marine industry take the fast-food giant’s lead and look to older employees who can to fill a dealership’s tech needs?

More than 2,500 stories on the boating lifestyle were published in mainstream media last year.

The Lake Erie Marine Trades Association and other groups are demanding that final approval be withheld until there is a full environmental impact statement.

A Discover Boating webinar will detail the impact of boat clubs, rentals and fractional ownership. Also, NMMA and NOAA release the first in a series of mini-documentaries about our underwater parks.

From water quality and invasive species, to workforce issues and ethanol, there are important marine industry issues on the table.

Tell your members of Congress that the Coast Guard deserves to be paid during government shutdowns. Also, the Coastal Conservation Association should be recognized for the work it does to promote healthy fisheries for recreational anglers.

Industry action needed on “DESCEND Act”

You have one more chance to submit comments on proposed ethanol increases.

How to recognize the signs that a customer might be moving on.

Some of the biggest are about the Clean Vessel Act.

They should at least keep a wary eye out for a changing economy.

It’s a question more retailers should ask.

Karenia brevis, the organism that causes red tide blooms, has been observed in various concentrations in four counties of southwest Florida. Let’s hope it’s nowhere near as devastating as the last round.

These official “co-hosts” will act as resources for dealers attending from their regions.

How can we groom the next generation of boat buyers when they owe an average of $34,000?

Grow Boating and the MRAA released the second in a three-part free e-learning series that targets first-time buyers. The third part is scheduled to be released at MRAA’s Dealer Week in December. Are you registered for this new conference?

It’s not too early to start marketing for the holidays.

Why it pays to touch “bass” with consumers.

Increased amounts of E15 fuel can only be bad for boaters.

Toledo demands action now!

Data breaches of big companies might make the nightly news, but small businesses can be a more attractive target to hackers.

The MRAA’s new conference will include dedicated “education hosts” who will oversee and act as guides throughout the four-day event in December.

Forget altruism: marine trade association memberships offer a tangible return on investment.

The trade show has evolved into an event that benefits marine retailers.

Boating is under attack from ethanol, politicians and animal manure. Can we untangle this web?

Here are fast ways to support fellow dealers helping the Bahamian people.

“Like the good old days,” is how one dealer described last weekend’s Progressive Cedar Point Boat Show.

The bill could help save dying coral reefs that are integral to the health of our coastlines—and boating.

Lake Erie is in the crosshairs of a large offshore wind project that concerns anglers, boaters and coastal communities.

New York Harbor, with regular sightings of humpback whales and thriving oyster beds, is the cleanest it has been for over a century. All because New Yorkers took their waterways back.

The downtown Fort Lauderdale headquarters for the Marine Industries Association of South Florida was packed recently with 70 high school students who attend the Boys and Girls Club Broward County (BGCBC) program to learn about career opportunities available in the marine industry.

Offshore wind farms getting a closer look.

Boat buyers still turn to people they trust prior to making a purchase.

Ignore the incessant blah, blah, blah and go sell some boats. The economy is good, interest rates are low, and it’s never too late follow up with prospects.

Be genuine, take the lead and show that you understand your customers.

Florida boaters blamed for record fatality levels.