How dealers can help introduce new boaters and anglers to the water and a positive outlooking in the Lonestar state.
Law enforcement cracks down on thieves on West Coast of Florida. Marine Industry officials meet in Rhode Island.
As our industry prepares for next week’s American Boating Congress in Washington, D.C., there’s no question a priority issue will be the crucial need to stop the increase of ethanol into our fuel supply and revise the broken Renewable Fuel Standard.
RBFF’s No. 1 rated PSA is available to dealers and Miami Marine Stadium is added to National Register of Historic Places.
Today’s webinar is designed to help dealers focus their message and a sign of spring in the Windy City.
How dealers can improve their marketing, recognizing an outboard pioneer and a water skiing squirrel says goodbye.
I expected the commercial fishermen to oppose our quest for changes in federal fisheries management. I also accepted misinformed environmentalists might speak against us. But I must admit, I didn’t foresee the attack of the chefs. (No, not a typo – chefs.)
Dealers can take a free webinar on digital marketing and they need to support proposed red snapper rules.
Florida marine industry organization thinks outside the box to attract new enthusiasts.
Dealers need to push back against E15 for the good of the industry.
Boat and equipment dealers need to support the Modern Fish Act Now.
Trades Council sets meeting; Four NMMA shows go big. Make sure you set aside the date for the 2018 NMTC annual meeting. Dealers are excited after the first regional boat shows of the year.
Building a continuing relationship with customers using email is the best way to communicate with customers, but it takes more than the occasional blast. Effective email marketing is purposefully planned to engage a customer. That means sending communications that resonate with a customer’s interests and activities.
Members of Generation X, now 35 to 50 years old, are entering their prime earnings years and enjoy spending time with their children. Gen Xers represent a significant boating market, and dealers that have a strong social media program should have no trouble reaching them.
The customer is king! Yes, you say: I know that. But do you take that standard seriously? As Customer Guru co-founder Vivel Jaiswal notes, consumers today have plenty of options for buying things and telling the world about the experiences they have while doing so. Be sure they sing your praises after doing business with you.
Bigger this year with the relocation of Strictly Sail Miami to Virginia Key, the Miami International Boat Show, coupled with the Miami Yacht Show at Collins Avenue, will put visitors at the heart of our industry and everything it has to offer.
Proposed Interior Department policies on offshore oil drilling lack support and are dangerous to the environment that we as boaters cherish.