Wanda Kenton Smith
Articles From This Author
15 Ways to Wreck a Marketing Career
Avoid these pitfalls to keep your marketing efforts afloat.
A Marine-Marketing Snapshot
After two years of unprecedented growth, and with economic uncertainty looming on the horizon, marine marketers are focusing on digital as well as print efforts, and customer engagement — but with a wary eye on continued supply-chain issues, inventory shortages, inflation, fuel prices and more.
To TikTok, or Not?
A growing number of businesses are using the social media platform TikTok.
Of Pivots, Rumbas and Quicksteps
A marketing audit is a good way to measure business performance in this volatile environment.
Keeping Customers Engaged
Marketing veteran Wanda Kenton Smith has seven retention strategies for this period of long-lapse deliveries.
Year-End Strategies to Rev Up Your Marketing Machine
Wanda Kenton Smith presents a fast lane to success for the present and beyond.
To Show or not To Show: The Million-Dollar Question
Boat shows remain ground zero for showcasing new product, engaging with clients and setting the table for future sales.
7 Tips for Selling the Invisible
Dealers who are willing to shift tactics have a real opportunity to presell boats without inventory.
An Impassioned Mayday for Boating Education
Safety isn’t just the realm of government and nonprofits. Our industry needs to engage now.
A Modern Twist on Word of Mouth
User-generated content delivers credibility and clicks, supercharging your traditional brand marketing.
Marketing Strategies for 2021
After a booming sales year and with the pandemic continuing, we need to think differently. Here are six priorities.
Boat Buyers are Frustrated
Sales skyrocketed during the pandemic, but dealers now have a problem with the customer experience
The Downside of Surging Sales
Massive boater education needs to follow the unprecedented consumer demand of the Covid-19 pandemic
Covid-19 Best Practices Emerge
Takeaways from top marketers outside the marine industry who participated in The CMO Survey.
In the Crosshairs of Covid-19
Boat show organizers go virtual while maintaining the engagement and fun of an in-person event.
Top Covid-19 Takeaways from Marine Marketers
Even within the chaos, opportunity abounds.
What I’ve Learned (so far) from Covid-19
Top takeaways and lessons learned in these times.
Strategies for Selling to the Affluent
Wanda Kenton Smith’s strategic plan for marketing to the wealthy.
Elevate Summit came through with strong content
Some exhibitors say attendance could have been higher.
New Elevate Summit Opens Friday In Orlando
Conference targets corporate-level executives in marine industry.
Man, Machines and Marine Marketing
10 artificial-intelligence strategies for your business.
Best Marine Marketing and Top Trends of the Year
Neptune Award winners show top marketing trends.
40 Years of Marketing Milestones
Our columnists track how businesses have evolved in the last 40 years.
The First of Two Dragons Slayed!
The Georgia Dragon and Suches Loop are motorcycling meccas
Hull of a Tour 5: And We’re Off!
Day one of The Dragon’s Roar unleashes plenty of power and fun.
Hull of a Tour 5 – The Dragon’s Roar
Revving Up for this Year’s Epic Motorcycling and Boating Adventure
The Dragon’s Roar
Boaterz n Bikerz of America will hold their fifth annual Hull of a Tour in May.
C-Suite Strategies to Empower Your Team
How C-suite executives can empower their teams for success.
Creating Better Synergy: Marketers and the C-Suite
How to create better synergies between marketers and the C-Suite.
Six Trends for Marine Marketers in 2019 Here is where you should be looking for opportunities
Wanda Kenton Smith outlines the six top trends for marine marketers in 2019.
Video Revolution and the Invisible Sale
Wanda Kenton Smith outlines the top takeaways from Grow Boating’s marketing summit at IBEX.
Why CX should be your marketing RX
For 2018, two major studies among leading marketing groups ranked CX as the No. 1 area of marketing focus.
5 PR Strategies You Need Now
Public relations (PR) plays an increasingly critical role in making or sustaining a successful business.
Test Your Email Marketing Smarts
A 2017 report by the Radicati Group estimated that there are 3.7 billion email accounts worldwide, with a stunning 269 billion emails sent per day.
Sharpen Your Social Media Strategies
Unlike traditional media that remained virtually unchanged for decades, today’s digital and social media evolve at the speed of light.
Seven ideas for smarter marketing
As we all welcome 2018 and head into a new year filled with new windows of opportunity, I’m challenging you to join me in considering the relevancy of your marketing activities.
Grow Boating delivers power-packed program
I was pleasantly surprised to see a small but hardy crowd of 105 gathered for the inaugural Grow Boating Marketing Summit, held the day before IBEX in September.
An IBEX summit not to be missed
Ten years ago, I had a vision. I dreamed of an association for marine marketers exclusively — an organization that would provide an important voice in our industry.
HULL OF A TOUR: Video offers highlights of 2017 New England ride
Thanks to all who joined me every day via this blog during the 2017 Boaterz n Bikerz of America Hull of a Tour: The Lobster Roll!
HULL OF A TOUR: The ‘duck’ stops here — in Hyannis
HYANNIS, Mass. — After six days of truly fabulous adventure our crew fondly kissed Maine and New Hampshire goodbye.
HULL OF A TOUR: Boothbay Harbor and sunset cruising in Portsmouth
PORTSMOUTH, N.H. — We were up and at ‘em bright and early on Wednesday in Bar Harbor, Maine, with a long day of riding ahead to Portsmouth.
HULL OF A TOUR: Swathed in a silvery mist
BAR HARBOR, Maine — Tuesday dawned a misty gray, the color of the whale we had spotted in Lubec the day before.