User-generated content delivers credibility and clicks, supercharging your traditional brand marketing.

After a booming sales year and with the pandemic continuing, we need to think differently. Here are six priorities.

Takeaways from top marketers outside the marine industry who participated in The CMO Survey.

Boat show organizers go virtual while maintaining the engagement and fun of an in-person event.

Eight Tips for surviving and thriving.

Some exhibitors say attendance could have been higher.

Grand Finale Stops Here.

Hull of a Tour Riders Go Boating.

Boaterz n Bikerz of America Ride Triumphant.

The Georgia Dragon and Suches Loop are motorcycling meccas

Day one of The Dragon’s Roar unleashes plenty of power and fun.

Revving Up for this Year’s Epic Motorcycling and Boating Adventure

Boaterz n Bikerz of America will hold their fifth annual Hull of a Tour in May.

Wanda Kenton Smith outlines the six top trends for marine marketers in 2019.

A 2017 report by the Radicati Group estimated that there are 3.7 billion email accounts worldwide, with a stunning 269 billion emails sent per day.

Unlike traditional media that remained virtually unchanged for decades, today’s digital and social media evolve at the speed of light.

As we all welcome 2018 and head into a new year filled with new windows of opportunity, I’m challenging you to join me in considering the relevancy of your marketing activities.

Thanks to all who joined me every day via this blog during the 2017 Boaterz n Bikerz of America Hull of a Tour: The Lobster Roll!

HYANNIS, Mass. — After six days of truly fabulous adventure our crew fondly kissed Maine and New Hampshire goodbye.

PORTSMOUTH, N.H. — We were up and at ‘em bright and early on Wednesday in Bar Harbor, Maine, with a long day of riding ahead to Portsmouth.

BAR HARBOR, Maine — Tuesday dawned a misty gray, the color of the whale we had spotted in Lubec the day before.

LUBEC, Maine — On Monday morning we packed up and rolled out of Caratunk, Maine, at 7:30 a.m. sharp, shrouded in a damp, light mist.

Boaterz n Bikerz of America Hull of a Tour: The Lobster Roll is back.

Let me bring you up to speed about this blog and the journey ahead that will unfold daily from this spot in Trade Only Today.

I’m saying it again: I’m all in when it comes to professional development. The minute you stop learning is the minute you start down the path to obsolescence. Change cracks the whip at lightning speed.

All joking aside, depending on the topic, maybe you’ll turn to a trusted colleague, friend or family member.

Had I been content with traditional marketing practices, my career likely would have gone down the same path as the blurry Polaroid photograph, the typesetting machine or my trusty IBM Selectric III.

An outreach to nontraditional markets is getting legs