Boaterz n Bikerz of America will hold their fifth annual Hull of a Tour in May.

Wanda Kenton Smith outlines the six top trends for marine marketers in 2019.

A 2017 report by the Radicati Group estimated that there are 3.7 billion email accounts worldwide, with a stunning 269 billion emails sent per day.

Unlike traditional media that remained virtually unchanged for decades, today’s digital and social media evolve at the speed of light.

As we all welcome 2018 and head into a new year filled with new windows of opportunity, I’m challenging you to join me in considering the relevancy of your marketing activities.

Thanks to all who joined me every day via this blog during the 2017 Boaterz n Bikerz of America Hull of a Tour: The Lobster Roll!

HYANNIS, Mass. — After six days of truly fabulous adventure our crew fondly kissed Maine and New Hampshire goodbye.

PORTSMOUTH, N.H. — We were up and at ‘em bright and early on Wednesday in Bar Harbor, Maine, with a long day of riding ahead to Portsmouth.

BAR HARBOR, Maine — Tuesday dawned a misty gray, the color of the whale we had spotted in Lubec the day before.

LUBEC, Maine — On Monday morning we packed up and rolled out of Caratunk, Maine, at 7:30 a.m. sharp, shrouded in a damp, light mist.

Boaterz n Bikerz of America Hull of a Tour: The Lobster Roll is back.

Let me bring you up to speed about this blog and the journey ahead that will unfold daily from this spot in Trade Only Today.

I’m saying it again: I’m all in when it comes to professional development. The minute you stop learning is the minute you start down the path to obsolescence. Change cracks the whip at lightning speed.

All joking aside, depending on the topic, maybe you’ll turn to a trusted colleague, friend or family member.

Had I been content with traditional marketing practices, my career likely would have gone down the same path as the blurry Polaroid photograph, the typesetting machine or my trusty IBM Selectric III.

An outreach to nontraditional markets is getting legs

A 21-point self-test to see whether you’re falling off your game.

SAN FRANCISCO — Big Sur conjures up images of natural California beauty, marked by craggy coastlines coupled with the dramatic roar of the blue Pacific.

ROHNERT PARK to MONTEREY, Calif. — Don’t you just hate it when you pass the midway point on a long-awaited vacation?

WHITE CITY, Ore., to EUREKA, Calif. — Several of our Pacific Coast Rush riders commented to me on Tuesday that the morning ride was one of the best, if not the best motorcycle ride they’d ever experienced.

MOUNT HOOD TO CRATER LAKE and WHITE CITY, Ore. — We woke up Monday with fire in our bellies, eager for another adventure and a full day in the saddle.

Two dozen industry folks and friends who share a passion for motorcycling and boating gathered in Seattle during the weekend.

Wouldn’t it be cool to get some of our industry friends together and plan an epic ride?

ON THE AMTRAK AUTO TRAIN FROM LORTON, VA., TO SANFORD, FLA. — My post last Friday from Gettysburg, Pa., covered a marvelous afternoon and evening with my former teacher and Civil War aficionado

GETTYSBURG, Pa. — If I started this blog by telling you we had thoroughly enjoyed a day of touring, you'd likely assume I was referring to the motorcycling kind, right?

ANNAPOLIS, Md. — Day Six of The Freedom Ride can only be described as … awesome.

WILLIAMSBURG, Va. — The Freedom Ride lived up to its name on Tuesday in more ways than one.

MOREHEAD CITY, N.C. — Before sharing our Monday marathon, let me wrap up our Sunday Freedom Ride activities.

SAVANNAH, Ga. — We’ve traveled some great coastal roads and waterways since my post on Friday.

SARASOTA, Fla. — These past few months have felt just like a lead-up to Christmas!

Here we are two years later, preparing to launch this year’s Hull of a Tour, The Freedom Ride.