The Marine Marketers of America announced the winners of its 2019 Neptune Awards at the Miami International Boat Show.
“Winning a Neptune Award communicates the highest level of marketing achievement in the boating industry,” MMA president Wanda Kenton Smith said in a statement. “This year’s field of entries represents a stellar mix of outstanding marketing initiatives launched and executed by companies large and small.”
The awards drew 150 entries in 20 categories, and more than 50 marketing professionals served as judges.
The King Neptune Best-in-Competition award went to the Recreational Boating and Fishing Foundation for its “Off the Hook” initiative. The campaign used local media, social media and influencers to drive attendance at its pop-up Bait Shop in urban areas, where participants had access to rods and bait and could start fishing right away.
One of the judges said the program “told you precisely who their target was and then went right after them in a unique way and clearly showed the results.”
MMA also presented a marketing leadership award to Carl Blackwell for his service in leading the NMMA’s Discover Boating campaign. Additionally, a special service award was presented to Boating Writers International executive director Greg Proteau, who is retiring and spent more than 12 years on the MMA’s board of directors.