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American Sailing Association joins with Hobie Cat on promotion

The American Sailing Association and Hobie Cat Co. are partnering to attract new sailors to the sport with a special-edition Hobie catamaran.

The catalyst will be the global excitement for sailing generated by Oracle Team USA’s come-from-behind America’s Cup victory, a targeted sailing education program developed by the American Sailing Association and a special-edition Hobie catamaran.

The announcement is being made today by Hobie marketing director Dan Mangus at the Salon Nautique International de Paris, also known as the Paris Boat Show. The “concept boat” for this endeavor, with its distinctive black hulls and logoed sail, will be displayed in the Hobie booth as the flagship of this project.

The new boat will be the first in a series of special-edition American Sailing Association /Hobie catamarans designed with the dual purpose of making it easy to learn as well as appealing to those youth and young adults attracted to the speed and performance of multihulls.

The boats will be offered by Hobie Cat sailboat dealers, starting in 2014, concurrent with the American Sailing Association’s rollout of its new educational program featuring the new boat.

“As with any sport, there always needs to be massive efforts by our industry to get new participation into sailing,” Mangus said in a statement. “Our new partnership with ASA is Hobie’s contribution to this endeavor. Our whole team is enthused about sharing our passion for sailing.”

The education arm of the partnership will be a new educational program that will be featured at American Sailing Association schools. The American Sailing Association’s catamaran program also will be available for use by sailing and yacht clubs around the world.

“Over the past 30 years the ASA has certified over 400,000 people through our education program that is offered at over 300 professional sailing schools worldwide. The recent America’s Cup exposed the world to the excitement of multihull sailing. We saw an opportunity to work with Hobie to build on that excitement to bring a whole new group of sailors into our great sport,” American Sailing Association president Cindy Shabes said.


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