AT&T to deploy portable cell tower at Fort Lauderdale show

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AT&T is making a $100,000 investment to try to improve cellular and Wi-Fi service at this year’s Fort Lauderdale International Boat Show.

The company is bringing in a Cell site on Wheels, or COW, and has set up a mobile tower across the street from Bahia Mar in anticipation of a high number of cellphone users during the show, Dane Graziano, chief operating officer of Show Management, the show’s operator and producer, told Soundings Trade Only.

“We’ve had a lot of problems because basically [the show] is a small city and the towers get overloaded,” Graziano said. “It’s going to cost AT&T $100,000 to do this, but they care about their customers and understand the magnitude and importance of the show. They want to try to make sure we don’t have any blackout periods where the networks go down, like last year.”

The Fort Lauderdale International Boat Show will launch on Thursday and run through Monday. Look for updates throughout the week from Soundings Trade Only.

— Reagan Haynes

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