Infinity Woven Products said it will offer a “poker run” to boatbuilders at IBEX in an effort to have them circulate the docks and the company’s booth.
For its fifth year at IBEX, the company wanted to show its newest technology in flooring. Infinity recently partnered with Lowe Boats to create woven fabric for its 15-foot, 16-foot and 17-foot models by CNC-cutting different patterns.
“We were one of the only woven floor options for about three or four years, but over the last few, we’ve had a lot more competition,” Infinity corporate sales vice president Warren McCrickard told Trade Only Today. “We’re calling our Poker Run theme ‘High Stakes.’ There’s that awkward tension of when boatbuilders walk through multiple options and have floor fatigue, so we thought, why not turn that on its head and make it a game?”
Boatbuilders can enter the contest online, and Infinity will leave the first card of the poker run at their hotel rooms.
They’ll also gather three cards on the docks, where Infinity plans to showcase some of its applications, and a final card at Infinity’s booth, where they can look through the company’s options and different technologies.
“By incorporating the docks, we’re also being better a partner to the NMMA and IBEX, because they’ve worked to build up their outdoor part of the show,” said McCrickard.
Each participant will turn in a sealed envelope with their five cards at “high noon” on Oct. 4 at Infinity’s booth. At that point, they will be opened to reveal the winning hand. If two or more have the same hand, a high card challenge will determine the winner.
“The winner will get an expense-paid trip to Atlanta for the Porsche Experience, so we’re hoping there will be good attendance because there’s something fun at the end,” said McCrickard. “The builder with the best hand, we’ll fly you out, and allow you to drive the Porsche, and get the entire experience.”
The final prize may also be donated.