Business consultant set to speak at dealer conference

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Business consultant Pat Kennedy of Parker Business Planning will help Marine Dealer Conference & Expo attendees organize and prioritize the ideas they accumulate at the Nov. 16-19 event in Orlando, Fla.

At the MDCE session “Prioritizing for the Principal,”dealers will be asked to identify their company’s biggest challenges, develop simple strategies for the most important areas of their business and gain a better understanding of the special role they play as dealership principal in the execution of company initiatives.

The goal is for conferees to walk away with downloadable tools that simplify a dealership’s financial data for better overall decision-making.

The session will take place Nov. 18 from 1 to 2:15 p.m. as part of the MDCE’s Leadership Track.

“Pat’s session is intended to help dealers sort through all the information that they and their teams learned throughout the conference,” Liz Walz, director of education for the Marine Retailers Association of the Americas, which produces the annual event in partnership with Boating Industry, said in a statement. “Then they’ll learn how to turn it into actionable items that can truly make a difference in their day-to-day business operations.”