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Coatings startup will exhibit at IBEX

Brad Martin (left) and partner Jon Boswell, founders of Engineered Marine Coatings, will introduce themselves to the industry at IBEX.

Brad Martin (left) and partner Jon Boswell, founders of Engineered Marine Coatings, will introduce themselves to the industry at IBEX.

One of the new exhibitors at this year’s International BoatBuilders’ Exhibition & Conference will be a new marine coatings manufacturer started by two friends.

Now both 34, Jon Boswell, president of Engineered Marine Coatings (EMC2), met business partner Brad Martin at the University of South Carolina, where they were roommates.

“We started our company with $1,500. Both of us maintained our full-time employment, which made it very challenging,” Boswell says. “We worked on EMC nights, weekends, lunch breaks and early mornings along the way.”

They say their proprietary coatings have steadily earned praise and endorsements from boatyards in Florida and their home state of South Carolina, where the duo have done one-on-one demonstrations, moving from yard to yard.

Martin and Boswell have visited dozens of boatyards to demonstrate the benefits of their coatings.

Martin and Boswell have visited dozens of boatyards to demonstrate the benefits of their coatings.

This year, they initiated a strategic rollout after painting about 70 boats in the Charleston area since 2008, the largest being 60 feet.

“This is our first real show, other than the Newport Charter Yacht Show in June,” Boswell told Trade Only Today.

At IBEX, which will be held Sept. 30-Oct. 2 in Tampa, Fla., EMC entered its Quantum UV Varnish in the Innovation Awards competition.

The partners say they plan to use the IBEX platform to roll out their company’s products and introduce themselves to the industry. EMC will be at booth 2318.

“We’re building the relationships, which will take some time,” Boswell said.

Look for a profile of Boswell, Martin and EMC in the October issue of Soundings Trade Only.

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