Skip to main content

Cold weather doesn’t stop Detroit show crowds

Opening weekend for the Detroit Boat Show brought in strong crowds despite extremely cold weather — a 35-below-zero wind chill — and news reports that urged people to stay home.

Thousands of boating enthusiasts and buyers made the trip to Cobo Center on Saturday and Sunday to see the show and the 350,000 square feet of all things boating on display and for sale.

“While weather and Valentine’s Day may have played a role in the slight decrease in first-weekend attendance, exhibitors’ comments lead us to believe those attending are buyers and that sales of boats, motors, trailers and accessories are up,” show manager Nicki Polan said in a statement.

“It was great to see the crowds coming into Cobo Center despite the bitter cold. The people have been interested in boating, and we’ve sold boats,” said Patti Smith, vice president of Silver Spray Sports in Fenton, Mich.

“Dealers have told us that in addition to current boat owners, there are new people coming in who are interested in learning more about boating, which is a good sign for sales to come,” Polan said. “The rebounding economy, improving home values, Michigan’s Sales Tax on the Difference law, are all helping drive boat sales at the show.”

More than 68,000 consumers are expected to attend to see and buy hundreds of new 2015, 2014 and 2013 model boats of all types and sizes.

Many dealers say they can attribute as much as 50 percent of their annual sales to sales and leads generated at this show.

More than 1,500 boats worth an estimated $50 million traditionally sell during the show’s nine-day run — it continues through Sunday — and shortly afterward because of the leads it generates.

Related

1_TRAVELIFT.COOP

Marine Travelift Launches Co-op Program

The company received its first student, a University of Wisconsin engineering major, in the seven-month paid co-op.

1_JULY4

Trade Only Today Returns Tuesday

The e-newsletter will not publish July 4 in observance of Independence Day. We wish everyone a safe holiday weekend.

1_ORR.FUNDS

ORR Announces Federally Funded Projects

The U.S. Economic Development Administration prioritized outdoor recreation for the first time

Norm#4

Ten Ways To Sell in a Tough Economy

These keys to successful selling can help you create customers who keep coming back, even when sales dip

1_ASA.BOARD

ASA Names New Board Members

The American Sportfishing Association filled two at-large seats and two regional seats on its board of directors.

1_EXEC.SEARCH

Dammrich, Hopkinson Partner With Marine Resources Recruitment

The industry veterans will help clients fill executive-suite, marine industry job openings around the world.

1_PULSE.PING.0630

DEALERS: How Was Business in the First Half of 2022?

With the second quarter coming to a close, was there parity between the budget and financial performance in the first six months? Take the Pulse Report survey here.

1_PMMPODCAST

Passagemaker Relaunches Podcast

Trawler Talk aims to connect with those who are interested in the cruising lifestyle, with episodes dropping every other week

1_AQUILA

Aquila Celebrates 10 Years

The builder said it has sold more than 500 power cats and is the No. 1 brand in that segment.