Dealer conference adds keynote speaker

Organizers of the Dec. 5-8 Marine Dealer Conference & Expo added a third keynote address.

Organizers of the Dec. 5-8 Marine Dealer Conference & Expo added a third keynote address.

Seth Mattison, founder and chief movement officer of FutureSight Labs, will deliver a presentation titled “The New World of Work.” It will open the 2016 MDCE awards breakfast on Dec. 8, and organizers said it is designed to provide marine retailers with key strategies to adapt to today’s fast-changing workplace.

“Not only is the boating industry’s workforce moving toward greater diversity with four generations in the business, but the rigid leadership models we’ve come to count on for centuries are no longer reliable and, in many instances, even considered relevant,” Mattison said in a statement. “I’ll show attendees how to recognize, understand, value and ultimately tap into the power of these changes in order to gain a game-changing advantage.”

The MDCE will be held at the Orange County Convention Center in Orlando, Fla. The awards breakfast, sponsored by Regal Marine, begins at 7:30 a.m. on the final day and includes the announcement of more than a dozen marine industry scholarships and awards.

“The MDCE Awards Breakfast is where we recognize marine industry excellence and promote continuous growth and improvement through training and education,” said Liz Walz, vice president of the Marine Retailers Association of the Americas. “None of that is possible without a strong workforce and adaptable leaders, which is why we chose this topic for the breakfast.”

The MRAA co-produces the MDCE alongside Boating Industry magazine.

Other keynote speakers include Josh Linkner, who will deliver the conference’s opening keynote presentation on retail innovation, and Sam Dantzler, who will end the conference with a closing keynote address on change.

“Each year, we work hard to add fresh value to MDCE, and incorporating a third keynote in this year’s conference will give the number of takeaways marine retailers can bring back to their dealership a big boost,” Boating Industry editor-in-chief Jonathan Sweet said.