The Marine Dealer Conference & Expo is expanding with a half-day workshop for manufacturer's representatives.
Don Cooper, who has been one of the conference’s highest-rated presenters, will challenge conventional wisdom as he works with clients to boost performance.
The dealer conference will be held Nov. 11-14 at the Orange County Convention Center in Orlando, Fla. The new workshop, which will run from 8 a.m. to noon on Nov. 12, will teach reps how to:
• Communicate effectively with dealers
• Uncover dealer needs and problems
• Increase dealer loyalty
• Quickly resolve customer and dealer problems
• Get closer to retail customers
• Help dealers increase profitability
• Help dealers improve CSI scores
• Drive more sales