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Dealer conference names finalists in best-idea program

Finalists for the best-idea program will offer insight on the marketing ideas that have grown their dealerships at the 2015 MDCE.

Four boat dealers who are finalists in the best-idea program will offer insight on the marketing ideas that have grown their dealerships at the 2015 Marine Dealer Conference & Expo.

The dealers will present their ideas in a panel discussion moderated by Boating Industry editor-in-chief Jonathan Sweet. Boating Industry co-produces the show with the Marine Retailers Association of the Americas. It will be held Nov. 15-18 in Orlando, Fla.

“MDCE is all about helping dealers improve their businesses, and these four dealers all have implemented proven, actionable ideas that do just that,” Sweet said in a statement.

The Dealer-to-Dealer: Best Ideas Panel will be held from 10:15 to 11:30 a.m. on Nov. 17 as part of the Marketing Track at MDCE.

This year’s four finalists are:

  • Evan Davis, of OneWater Marine Holdings, presenting on the company’s Pandora Internet radio promotion
  • Mary Jo Goettling, of Blue Springs Marine, presenting on the company’s accessories sales program
  • Ryan Hebert, of Texas Marine, presenting on the dealership’s new business development center
  • Mark Helgen, of Lake Union Sea Ray, presenting on the dealership’s boat show demos and website strategy.

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