Four boat dealers who are finalists in the best-idea program will offer insight on the marketing ideas that have grown their dealerships at the 2015 Marine Dealer Conference & Expo.
The dealers will present their ideas in a panel discussion moderated by Boating Industry editor-in-chief Jonathan Sweet. Boating Industry co-produces the show with the Marine Retailers Association of the Americas. It will be held Nov. 15-18 in Orlando, Fla.
“MDCE is all about helping dealers improve their businesses, and these four dealers all have implemented proven, actionable ideas that do just that,” Sweet said in a statement.
The Dealer-to-Dealer: Best Ideas Panel will be held from 10:15 to 11:30 a.m. on Nov. 17 as part of the Marketing Track at MDCE.
This year’s four finalists are:
- Evan Davis, of OneWater Marine Holdings, presenting on the company’s Pandora Internet radio promotion
- Mary Jo Goettling, of Blue Springs Marine, presenting on the company’s accessories sales program
- Ryan Hebert, of Texas Marine, presenting on the dealership’s new business development center
- Mark Helgen, of Lake Union Sea Ray, presenting on the dealership’s boat show demos and website strategy.