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Dealer conference names keynote speaker

Self-discipline strategist, author and motivational speaker Rory Vaden was named the closing keynote speaker.

Self-discipline strategist, author and motivational speaker Rory Vaden was named the closing keynote speaker for the 2017 Marine Dealer Conference and Expo. 

Vaden, whose insights have been shared on Oprah radio, in Businessweek, and in Success magazine, is the co-founder of Southwestern Consulting, a multimillion-dollar international training company.

“We are very excited Rory Vaden will be joining us at the 2017 MDCE,” Boating Industry managing editor Brianna Liestman said in a statement. “His presentation will be the perfect way to cap off a week of learning and growth for dealers.”

Vaden’s presentation — “Leaders Take the Stairs: Creating a Culture of Discipline” — will conclude the 2017 MDCE at 3 p.m. on Dec. 13.

During the presentation, he will seek to help dealers develop stronger systems of accountability for measuring activity and results, evaluate every instance of customer spending, and adopt and model an attitude of discipline.

“From the conversations we have and the surveys we conduct, it’s clear that dealers are looking for better ways to hold themselves and their teams accountable,” Marine Retailers Association of the Americas vice president and education director Liz Walz said in a statement. The MRAA owns MDCE and co-produces it with Boating Industry magazine.

“Not only will this presentation provide the insight dealers are seeking, but it will also offer simple strategies attendees can implement upon returning to their dealerships,” Walz said.

Vaden’s book, “Take the Stairs,” is a No. 1 Wall Street Journal and USA Today best-seller.

The 2017 MDCE will be held Dec. 10-13 at the Orange County Convention Center in Orlando, Fla.

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