Dealer conference offers service-department seminar

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At the 2014 Marine Dealer Conference & Expo, set for Nov. 16-19 in Orlando, Fla., dealership trainer and consultant Valerie Ziebron will review key human resource elements needed to create an outstanding service department.

Ziebron will touch on topics such as recruiting, interviewing, hiring, reviewing and terminating employees; management’s role in creating, communicating and driving goals; and what employees need from managers to be successful.

Organizers said attendees will walk away from her MDCE workshop, titled “Build a Service Dream Team,” with job descriptions for service and parts employees, sample interview questions and tips for Internet recruiting, employee rewards and recognition best practices.

The session will be held from 8 to 11:15 a.m. on Nov. 17 as part of the MDCE’s pre-conference workshops.

“Many dealerships are unable to take advantage of an increase in demand due to a lack of qualified candidates for service department openings,” Marine Retailers Association of the Americas director of education Liz Walz said in a statement. “This workshop will give dealers the tools and insight they need to make the best of today’s job market.”

The MDCE will be held at the Orange County Convention Center and Rosen Centre Hotel in Orlando.

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