Dealer Week
Digital Trends in the Age of Covid
MRAA’s Dealer Week, which will take place virtually Dec. 8-11, will focus on challenges that marine retailers face today.
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A New Deal for Dealers
The MRAA event had a strong first year, with a field trip to the country’s largest RV dealership, new educational pathways, 100 OEM and service provider exhibitors, and Ted-style “10 x 10” talks.
Live from Dealer Week
Our live-streamed interviews from the final day of the show included MRAA president Matt Gruhn and vice president Liz Walz, Eric Smith of Colorado Boat Center, and Lou Cecchini of Off Shore Marine.
Dealer Week closes with Def Leppard’s ‘Pour Some Sugar on Me’
The unconventional closing by Clint Pulver, motivational speaker and drummer, reflected the new approach MRAA took toward its event.
DEALER WEEK: Sara Anghel named Darlene Briggs Woman of the Year
Anghel, president of the National Marine Manufacturers Association Canada, began her marine industry career in 2008.
Live from Dealer Week
Yesterday’s live-streamed interviews included Malibu CEO Jack Springer; Ron Huibers, president of Volvo Penta of the Americas; and a virtual reality demo with Chaparral/Robalo.
DEALER WEEK: To Text or Not to Text
Texting is a hot topic at Dealer Week, judging from a standing-room only session on messaging etiquette.
DEALER WEEK: Concerns About Boater Retention
First-time boat buyers are in decline, and retention rates are shrinking, according to research presented at MRAA’s Dealer Week in Tampa, Fla.
LIVE from DEALER WEEK
Yesterday’s live-streamed interviews included Correct Craft CEO Bill Yeargin, who discussed market conditions; Stephanie Vatalaro, who talked about RBFF’s effort to get 60 million Americans boating and fishing; and Regal’s Duane Kuck, who with his sons described being part of a multigenerational boatbuilding business.