Dealer Week

Happy hours, a DJ spinning beats, and tons of educational content helped the event stand out from a sea of virtual events.

Complacency will kill businesses, especially when times are challenging.

MRAA’s Dealer Week, which will take place virtually Dec. 8-11, will focus on challenges that marine retailers face today.

MRAA’s new event received top promoter scores.

The MRAA event had a strong first year, with a field trip to the country’s largest RV dealership, new educational pathways, 100 OEM and service provider exhibitors, and Ted-style “10 x 10” talks.

The unconventional closing by Clint Pulver, motivational speaker and drummer, reflected the new approach MRAA took toward its event.

Anghel, president of the National Marine Manufacturers Association Canada, began her marine industry career in 2008.

Yesterday’s live-streamed interviews included Malibu CEO Jack Springer; Ron Huibers, president of Volvo Penta of the Americas; and a virtual reality demo with Chaparral/Robalo.

Texting is a hot topic at Dealer Week, judging from a standing-room only session on messaging etiquette.

First-time boat buyers are in decline, and retention rates are shrinking, according to research presented at MRAA’s Dealer Week in Tampa, Fla.