Dealer Week 2020 Was “Another First”

Author:
Updated:
Original:
2 Dealer Week

The Marine Retailers Association of the Americas’ Dealer Week 2020 focused on the issues that recreational marine retailers are facing today in light of the pandemic — a dynamic that has amplified challenges dealers were having already.

“Once again, [MRAA president] Matt Gruhn and his team came up with another first,” Joe Lewis, owner of Mount Dora Boating Center and Marina, told Trade Only Today. “Last year they reinvented the conference and expo with the first Dealer Week, and this year they reinvented it again. That team has not met face to face since last March. They were able to do all of this remotely.”

The event stressed making cultural changes in the business to create new habits, said Mike Davin, brand manager for the MRAA.

“Culture is what you do without thinking,” said Davin. “I want lasting changes rather than looking for quick fixes. It takes time and repetition, but as best practices become part of the cultural thinking, it becomes second nature.”

1 Dealer week

“One of the great things about Dealer Week is, it reminds us that you can change you,” said Valerie Ziebron of VRZ Consulting, one of the three educational hosts.

Gruhn emphasized the importance of following up with customers — particularly new boaters — no matter how busy dealerships find themselves.

“You have no idea what their experience is until you ask,” said Gruhn, listing an example of a dealer that had bought a boat at one establishment, but swapped to another dealer for service because his experience at the initial dealership was so poor. “Until you pull the canvas back and figure out what it is holding your customer and their experience back, you will face the same thing. I challenge you to take follow-up seriously and to get started today.”

Related

A Record Q2 for Brunswick

With strong global demand in all its business segments, Brunswick Corp. reported another stellar quarter, posting a 57 percent jump in net sales.

OneWater Adds PartsVu

The online marketplace for marine parts, accessories and electronics posted $25 million in sales over the last year.

Groupe Beneteau Updates Revenue Forecasts, More

The builder saw gains in its boat and luxury-home sectors and made several acquisitions, including a majority stake in Dream Yacht Group.

Golden Manufacturing Expands

The fabricator of aluminum boat lifts and aluminum and concrete floating docks adds 18,000 square feet to its Fort Myers, Fla., headquarters.

GetMyBoat Takes You to the Movies

The boat rental marketplace site teams with Disney’s Jungle Cruise for a contest to win a boat trip or movie tickets.

ConMar Adds to Sales Team

The manufacturers’ representatives add industry vet Brain Steele.

Will Canada Reopen to Boaters?

Set to open its borders to fully vaccinated U.S. residents next month, our neighbor to the north could be facing a strike by Canadian border guards and customs officials. Plus, the Great Lakes welcomes a newly designated marine sanctuary.