Skip to main content

Dealer Week closes with Def Leppard’s ‘Pour Some Sugar on Me’

Clint Pulver

Clint Pulver

Dealer Week closed Wednesday with motivational speaker Clint Pulver talking about employee retention and management styles, and playing the drums to Def Leppard’s “Pour Some Sugar on Me.”

The closing event was an unconventional way to close what had been an unusual event, which MRAA had tweaked to be a new type of dealer trade show. MRAA president Matt Gruhn said more than 600 dealer personnel signed up for Dealer Week, and there were 115 exhibitors on the show floor. Trade Only Today live-streamed 25 videos from the event.

“We custom-built Dealer Week for you by sending out a bunch of surveys after last year’s event,” Gruhn said from the stage. “After today, we’re going to take the results of those questions to start building what’s next for Dealer Week in 2020.” The event moves to Austin, Texas, next year.

Gruhn also announced that the association had relaunched its MRAA Resource Center so that non-member dealers could access the tools and resources found there. “We decided to make these free to all dealers so that they can benefit from the knowledge in there,” Gruhn said. “They let you learn from and develop your teams.”

Gruhn and MRAA vice president Liz Walz spoke to Trade Only Today about how the first Dealer Week went. “We feel that it was a great week, from the initial field trip before the conference to all the educational events during the conference,” Walz said.

Motivational speaker Pulver held three different sessions, including a drumming session after he explained how a traumatic childhood experience led to his discovery by an elementary school teacher that he was a natural drummer. Pulver told his story, then demonstrated his drumming abilities, raising the energy in the conference center. He did a couple of solos, then accompanied a Def Leppard track, which his father had given him as a child.

MRAA president Matt Gruhn (right) and motivational speaker Clint Pulver.

MRAA president Matt Gruhn (right) and motivational speaker Clint Pulver.

Pulver then spoke about four managerial styles, explaining to the dealers about the pros and cons of each, and encouraging them to become “mentor managers” with a focus on high standards and good communications with employees.

Liz Walz, MRAA Vice President

Liz Walz, MRAA Vice President

“You may focus on the growth of the company, but your employees will focus on the intangibles — the wants and needs in their hearts,” Pulver said. “Every employee thinks, Let me know when it gets to the part about me. It’s not so much about entitlement as human nature. No significant loyalty will ever happen without significant connection. You must get to the part about them and how they fit into the workplace.”

Clint Pulver

Clint Pulver

Walz concluded Dealer Week with advice to dealers to make performance plans based on what they’d learned at the conference. “Our goal is to have you take your business and the industry forward,” she said.

Related

BOB-CONFERENCE

MMTA Sets Date for Conference

The educational Business of Boating Conference will be held in Foxboro, Mass., with in-person and remote attendance options.

AKZONOBEL

AkzoNobel Nominates Board Member

Ben Noteboom is expected to be elected chair to succeed the retiring Nils Andersen.

MARINE-MARKETERS

Neptune Awards Adds Category

“Boat Show Marketing” will recognize promotional efforts for shows, and entries will be accepted until Dec. 18.

WOMEN-SAILING

Sailing Convention for Women Returns

Postponed during Covid, the event will include on-water training, networking opportunities and workshops.

Norm

MBIA Names Board Members

The Michigan Boating Industries Association elected four new directors and named the officers who will serve next year. Also, the 2023 schedule for “Ladies Let’s Go Fishing!” is taking shape.

CL.YACHTS

CL Yachts Expands Dealer Network

The Hong Kong-based builder added retail locations in Australia, Dubai, Singapore and Macau.

LEGEND.BOAT.FIX

Legend Boats Partners With Boat Fix

The Canadian builder will offer the telematics system, which provides tracking, monitoring and 24-7 service, on new models starting next year.

MARINEMAX

MarineMax Establishes Technology Division

The company’s Boatyard and Boatzon units will operate under the new entity, New Wave Innovations.

SUNTEX

Suntex Purchases New Jersey Facility

Green Cove Marina in Brick is the company’s latest acquisition on the Jersey Shore, joining Channel Club Marina and Key Harbor Marina.