The 60th “Diamond” anniversary Detroit Boat Show, set to run Feb. 17-25 at the Coho Center, is growing to 420,000 square feet this year.
More than 60,000 visitors are expected at the show, which will feature boats for fishing, water skiing, wakeboarding and cruising, as well as paddle boats, kayaks, paddleboards and inflatables.
“As we celebrate our 60th year of the Detroit Boat Show, it’s great to see a thriving boating industry in Michigan,” show manager Nicki Polan said in a statement. “We have more exhibitors, [we’re] taking more space and bringing in more product, which makes for a bigger and better show that is sure to impress our attendees.”
Some regional dealers say they can attribute as much as 50 percent of their annual sales to sales and leads generated at the show.
Organizers said surveys have shown that more than 1,500 boats, worth an estimated $50 million, traditionally sell during the show’s nine-day run.