When the Detroit Auto Show announced its move to June in 2020, the producers of the Detroit Boat Show opted to quickly move that show back to January.
The move was made for a number of reasons, said show manager and Michigan Boating Industry Association director Nicki Polan.
“For many years the Detroit Boat Show had late January dates, but with the growing Auto Show it got pushed later into the year to a February date pattern,” said Polan in a statement.
A January timeframe benefits exhibitors and Michigan boat-buyers more because, unlike the auto shows, boat shows are selling events, said Polan.
“If you are ordering a new boat and want to have it customized, it is important to get your purchase order in early enough to assure your boat is ready for spring launch,” said Polan.
Additionally, first-quarter pricing is competitive in the boating industry, and the time of year that manufacturers offer incentives at shows.