Digital Trends in the Age of Covid

Author:
Publish date:
dealer week - adobe stock

The Marine Retailers Association of the Americas has released a schedule and education topics for Dealer Week, the group’s educational event for marine dealers, retailers and service operators.

The event will focus on topics that will include how to navigate digital trends in the age of Covid-19, and how to develop a virtual showroom.

It will also address workforce shortages, with events that focus on best practices to catch up in service, how to avoid team burnout, and how to recruit and lead people that are different than you.

“Since we announced that this year’s Dealer Week would be hosted online, naturally people have been curious how the schedule would compare to last year’s event,” said MRAA brand director Mike Davin in a statement. “What people will find is that it is very similar to what they would expect from an in-person MRAA conference, with a few tweaks to take advantage of being online.”

The event’s schedule is centered around its educational sessions that are broken into three pathways — one focuses on dealership, another on the employee, and the final on the customer.

The event will also feature live Q&A sessions with the experts, roundtable discussions with other attendees, and an opportunity to meet with additional experts in the Expo.

“Like a lot of things online, this year’s edition of Dealer Week makes some aspects of the event more convenient,” said Davin. “The fact that there’s no travel time comes immediately to mind, but there are other advantages as well. For example, you can set meetings from within the app or on your computer, so there’s no chasing someone down in the convention center or waiting in line at a booth. And obviously you can only attend one session at a time, but every session will be available on-demand after it concludes, so you can actually attend them all if you want.”

Check out the full schedule here, or go here to register. 

Related

Quick Hits: March 3, 2021

RBFF’s Take Me Fishing campaign offers embeddable fishing and boating map

MAN Achieves Emissions Certifications

The engine manufacturer, which also announced an extension of its supply partnership with the Ferretti Group, now meets major emissions standards worldwide.

In-Person Palm Beach Show Approved

The city of West Palm Beach OK’d the permit for the four-day show, which opens March 25 with a host of safety precautions.

Distributor Expands ePropulsion Sales Territory

Mack Boring will now offer ePropulsion’s electric outboards in the entire North American and Central American markets.

Registration Still Open for NMMA Webinar

The March 4 State of the Industry webinar includes the presentation of the Marine Industry Customer Satisfaction Index Awards and the Alan J. Freedman Award.

Rollick Secures $8.5 million in Funding

The market strategists said Web traffic in the third quarter of 2020 was up 245 percent on a year-over-year basis.

Time to Cry Foul Over Erie Canal Changes

An act has been introduced in the waning days of New York’s annual budget process that allows no opportunity for public input.