Skip to main content

Digital Trends in the Age of Covid

dealer week - adobe stock

The Marine Retailers Association of the Americas has released a schedule and education topics for Dealer Week, the group’s educational event for marine dealers, retailers and service operators.

The event will focus on topics that will include how to navigate digital trends in the age of Covid-19, and how to develop a virtual showroom.

It will also address workforce shortages, with events that focus on best practices to catch up in service, how to avoid team burnout, and how to recruit and lead people that are different than you.

“Since we announced that this year’s Dealer Week would be hosted online, naturally people have been curious how the schedule would compare to last year’s event,” said MRAA brand director Mike Davin in a statement. “What people will find is that it is very similar to what they would expect from an in-person MRAA conference, with a few tweaks to take advantage of being online.”

The event’s schedule is centered around its educational sessions that are broken into three pathways — one focuses on dealership, another on the employee, and the final on the customer.

The event will also feature live Q&A sessions with the experts, roundtable discussions with other attendees, and an opportunity to meet with additional experts in the Expo.

“Like a lot of things online, this year’s edition of Dealer Week makes some aspects of the event more convenient,” said Davin. “The fact that there’s no travel time comes immediately to mind, but there are other advantages as well. For example, you can set meetings from within the app or on your computer, so there’s no chasing someone down in the convention center or waiting in line at a booth. And obviously you can only attend one session at a time, but every session will be available on-demand after it concludes, so you can actually attend them all if you want.”

Check out the full schedule here, or go here to register. 

Related

ABYC Reschedules Meetings

Postponed due to Covid, the annual meeting goes virtual in February, and the Marine Law Symposium moves to April in Providence, R.I.

Daiwa Appoints Marketing Manager

Marc Mills will handle marketing efforts for North American and South American markets.

VIP Access Available for MIBS

The tickets include admission to the VIP lounges at One Herald Plaza and the Miami Beach Convention Center, along with other perks.

South Fork Wind Farm Gets EPA Approval

The Clean Air Act permit contains pollution control requirements for the construction and operation of the wind farm, which will be located southwest of Martha’s Vineyard.

Dockmate Launches New Technology

The SoftDocking wireless remote control system eliminates the delay between engaging the throttle and the boat beginning to move.

Minneapolis Innovation Award Winners Announced

NMMA and Boating Writers International handed out the awards in four categories during the Minneapolis Boat Show preview yesterday.

MRAA kicks off Dealer Certification

Becoming a Certified Dealer opens the door to valuable education that will strengthen your dealership operations.