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Digital Trends in the Age of Covid

dealer week - adobe stock

The Marine Retailers Association of the Americas has released a schedule and education topics for Dealer Week, the group’s educational event for marine dealers, retailers and service operators.

The event will focus on topics that will include how to navigate digital trends in the age of Covid-19, and how to develop a virtual showroom.

It will also address workforce shortages, with events that focus on best practices to catch up in service, how to avoid team burnout, and how to recruit and lead people that are different than you.

“Since we announced that this year’s Dealer Week would be hosted online, naturally people have been curious how the schedule would compare to last year’s event,” said MRAA brand director Mike Davin in a statement. “What people will find is that it is very similar to what they would expect from an in-person MRAA conference, with a few tweaks to take advantage of being online.”

The event’s schedule is centered around its educational sessions that are broken into three pathways — one focuses on dealership, another on the employee, and the final on the customer.

The event will also feature live Q&A sessions with the experts, roundtable discussions with other attendees, and an opportunity to meet with additional experts in the Expo.

“Like a lot of things online, this year’s edition of Dealer Week makes some aspects of the event more convenient,” said Davin. “The fact that there’s no travel time comes immediately to mind, but there are other advantages as well. For example, you can set meetings from within the app or on your computer, so there’s no chasing someone down in the convention center or waiting in line at a booth. And obviously you can only attend one session at a time, but every session will be available on-demand after it concludes, so you can actually attend them all if you want.”

Check out the full schedule here, or go here to register. 


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