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Dominion Marine Media set to debut dealer management tool

Dominion Marine Media is launching a business management platform next week at the Marine Dealer Conference & Expo in Orlando, Fla.

Dominion Marine Media, the division of Dominion Enterprises that operates YachtWorld.com, BoatTrader.com and Boats.com, will introduce a new product at the Nov. 17-20 event that seeks to help dealers become more efficient, functional, flexible and better connected with customers.

“We are tremendously excited about this year’s MDCE conference and the game-changing product we will showcase for our customers,” Dominion Marine Media senior vice president and general manager Ian Atkins said in a statement.

“The product will be officially unveiled at MDCE, where dealers will be welcome to come and experience it firsthand. We have always had close relationships with marine retailers, providing dealers and OEMs alike with a range of data and services for more than 25 years. This experience has given us a clear understanding of the market’s real needs and has led us to develop a new end-to-end software platform that brings together not just our complete product suite, but also a complete range of business management tools, all on one system.”

"With the proliferation of new technologies and platforms for the management of dealership operations, I believe a single platform that consolidates the management of all of these tools will be a welcome addition to the marine market,” Marine Retailers Association of the Americas president Matt Gruhn said.

“We feel certain a positive change is coming in the way our entire business sector operates, bringing real benefits to dealerships and customers alike, and I am confident we will be the ones to lead this change,” Atkins said.

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