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Finalists named for DAME Design Awards

A high ratio of the 117 entries from 26 countries in this year’s DAME Design Award competition was nominated for the final rounds of judgment.

A high ratio of the 117 entries from 26 countries in this year’s DAME Design Award competition was nominated for the final rounds of judgment.

Organizers said each year the jury uses a consistent set of criteria to examine the entries. It shortlists them into what is known as the nominated list, from which the final winners are chosen. There is no cap on the number of products that can be nominated; the selection is purely based on the quality of products on display.

Sixty-seven products were nominated this year, representing 57 percent of the field. This is a 10 percent increase from 2015, and organizers said it is believed to be the highest success rate the DAME Award has recorded since the competition began 26 years ago.

“The fact that we nominated so many products this year illustrates the high quality of the items that were presented to us,” DAME Award jury chairman Bill Dixon said in a statement. “It was also very encouraging to see a wide variety of entries, even within individual categories, submitted by the smallest firms to the largest marine businesses from right across the globe."

“Outside of boating we have lots of gadgets and consumer products that are incredibly easy to use. It’s good to see marine products reflecting that now, often being more intuitive in the way that they work than before — that’s really important,” Dixon said.

“With a wider, less experienced customer base, there must be a better way than having to read a detailed manual. In the marine industry we collectively need to make boating much more fun for the end user. To do that we need products that are interesting and that make boating easier, exciting, enjoyable, comfortable and less stressful. This year’s nominations provide great cause for believing we are heading in the right direction.”

The DAME winners will be announced during the breakfast briefing in Amsterdam RAI on the opening day of the Nov. 15-17 METS Trade Show at the Amsterdam RAI Convention Center.

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