FORT LAUDERDALE — The Fort Lauderdale International Boat Show opens today, and it marks the first time Active Interest Media's entire Marine Group will assemble in one place.
“We’re happy to have the entire Marine Group here and look forward to a great show,” AIM Marine group publisher Gary DeSanctis said.
The staffs of the magazines in the Marine Group — Yachts International, Soundings, Soundings Trade Only and PassageMaker — will be out and about at the show this week, reporting for the group’s daily, weekly and monthly editorial products.
Show Management, which produces FLIBS and is also part of AIM Marine, launched the free “MyBoatShow” app to help attendees navigate the aisles and docks with their smart phones and tablets.
The Marine Group also includes BoatQuest.com, which AIM acquired in January. The boat selling and buying site has been redesigned and relaunched, and it allows the Marine Group to cover the industry in a multimedia format: online, print, and shows and events.
AIM is forging strong ties between its editorial holdings and boat shows, trade shows and other events. Soundings Trade Only sponsored a dealer seminar track and the Aftermarket Pavilion at IBEX last week. Yachts International, in conjunction with CSI Management and Show Management, hosted the Trilogy, a “yacht-hop” with 10 megayachts Oct. 15 on Miami’s Fisher Island. PassageMaker’s Trawler Fest Baltimore was held Oct. 6-9, and the magazine’s TrawlerPort is being held at FLIBS this year for the first time.