Skip to main content
Updated:
Original:

FLIBS 2013: Irwin Jacobs introduces new Larson chief

jacobs1101

FORT LAUDERDALE — Industry veteran Rob Parmentier was introduced as president and CEO of the Larson Boat Group on Thursday, promising to breathe new life into the 100-year-old builder.

“It’s good to be back in the industry,” Parmentier, former president of the Sea Ray Boat Group at Brunswick Corp., said at a press event at the Fort Lauderdale show. “I’m extremely energized by the opportunity given to me by Mr. [Irwin] Jacobs.”

Jacobs, the chairman of Larson, brought Parmentier aboard in October. He had parted ways with Sea Ray last December. “I’m going to give this 200 percent of my time,” Parmentier said. “We’re going to be relevant again and kick some fanny out there.”

Parmentier said he plans to use his expertise on overseas markets, honed during his years heading Sea Ray, to grow the Larson brand. He noted that he started in the industry working on the manufacturing floor at Sea Ray.

“What I bring is 31 years of experience working at one of the best boat companies in the world,” he said.

Parmentier said he shares Jacobs’ passion for boats and business success, and he praised the manufacturing crew at Larson’s Little Falls, Minn., production facility.

“I could tell the moment I walked into the plant that these people are committed,” he said. “[Larson] is the best-kept secret in the world.”

Parmentier noted the group’s proprietary VEC production technology, tremendous strides in outboard technology and a small-boat line that delivers quality and value as strengths in reviving the Larson brand.

He promised a strong and personal connection with dealers and customers and said he will continue to run the “open management style” for which he is known.

“I’m going to listen to our workers, our dealers and our customers to get every good idea I can,” Parmentier said.

Larson also announced at the show several new boats for 2014: the Striper 220 CC, the Super Sport ski/wake boat, the 16-foot FX 1650 (available in side console and tiller layouts) and the forthcoming Escape pontoon boat.

Rich Armstrong

Related

Suntex Adds Superyacht Facility

The investment group adds Seahaven Marina, which can accommodate vessels up to 250 feet.

Newsweek Honors Brunswick Corp.

It’s the second consecutive year that the magazine named the corporation to its list of America’s Most Responsible Companies.

Southern Marinas Adds to its Portfolio

The company announced its acquisition of Tims Ford Marina and Resort in Winchester, Tenn., its seventh transaction this year.

Groupe Beneteau Acquires Portugal Facility

The builder adds the Rodman Lusitania shipyard to support demand for powerboats under 40 feet.

Digital Dealership Dashboard for Marine Dealers

The Parker Business Planning digital platform for marine dealers will be introduced next week at MRAA Dealer Week in Austin, Texas.

Back and Forth and Back Again

As the world waits for the pandemic and its economic effects to subside, a new virus variant emerges.

Suzuki Crew Cleans Florida Shoreline

Executives, staff and families removed more than 40 bags of trash from Florida’s Courtney Campbell Causeway as part of the company’s Clean Ocean Project.

Seattle Boat Show: Full Speed Ahead

The largest show in the Pacific Northwest is set for its 9-day run with a new location and robust seminar format for 2022.