Skip to main content

FLIBS 2016: Sunseeker International reports sales growth

FORT LAUDERDALE — Sunseeker International, the UK’s largest boatbuilder, has turned the corner and is showing a 44 percent increase in orders.
 Sunseeker CEO Phil Popham

Sunseeker CEO Phil Popham

FORT LAUDERDALE — Sunseeker International, the UK’s largest boatbuilder, has turned the corner and is showing a 44 percent increase in orders for its yachts this year and saw sales double in the United States last year, CEO Phil Popham says.

Popham, who took charge at Sunseeker two years ago after 25 years in management at Land Rover/Jaguar, said he was hired to turn the company around after some post-2008 recession reversals and is making headway.

“We reduced losses 70 percent the last two quarters and have shown a 20 percent growth in revenues this year,” he said in an interview at the Fort Lauderdale International Boat Show.

Purchased by the Dalian WandaGroup, a Chinese conglomerate, in 2013, Sunseeker has 50 million pounds ($62.5 million) to fund a five-year growth plan that will include new product development, Popham said.

Sunseeker is trying to expand its U.S. sales through a new network of dealers — Strong’s Marine and Tri-State Marine on Long Island, New York, and Rick Obey & Associates in Dania Beach, Fla. — that will represent its brand.

Sunseeker builds boats from 48 to 155 feet in Poole, England. It has a 116 Yacht, 95 Yacht, a Manhattan 52 and Predator 68 MkII.

The Manhattan 52 and Predator 68 MkII are making their U.S. debuts at the Fort Lauderdale show.



Industry Pushes Back Against Speed Restrictions

A NOAA Fisheries proposal would restrict boats 35 feet and larger to a 10-knot speed limit along the East Coast to protect right whales from vessel strikes.


Magonis Opens Connecticut Office

The Spain-based, electric-boat builder offers an 18-footer that’s available with motors from Torqeedo and Mag Power.


Bill Seeks to Increase Youth Fishing

The bipartisan Coastal Fishing Program Act of 2022 would ease barriers to accessing the outdoors in underserved communities.


Fall Is in Full Swing

With the autumnal equinox ushering in a new season today, the fall boat-show circuit is in high gear. Here are some recent reports and a look at what’s to come.


Manufacturer Confidence Drops

Still, U.S. builders remain largely optimistic despite ongoing constraints with the supply chain and workforce, as well as yesterday’s interest rate hike.


Defender Adds TEMO Electric Boat Motor

Defender Industries is the official U.S. dealer for the French company’s lightweight, portable electric motors.


Twin Disc Sells Belgium Facility

The transmission manufacturer is still using the facility in a leaseback transaction as it looks to reduce costs.