German boat show reports attendance gain - Trade Only Today

German boat show reports attendance gain

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Hanseboot Ancora Boat Show organizers said 17,000 people attended the June 1-3 event in the Ancora Marina of Lübeck Bay in Neustadt in Holstein, Germany.

Programs that included information sessions, hands-on instruction and equipment testing added value to Germany’s largest in-water boat show.

"The Hanseboot Ancora Boat Show provides an important function for the whole water-sports industry,” Heike Schlimbach, business unit director at Hamburg Messe and Congress GmbH, said in a statement.

“We look at this event as a ‘lighthouse,’ an orientation point for the upcoming Hanseboot later this fall. The third edition of this event gave the industry a stage to meet and kick off the boating season at the start of the summer. The feedback we received is overwhelmingly positive and it confirms that action and fun events, which are part of “Habs,” resonate well with our visitors and exhibitors.”

Two years ago, Hamburg Messe merged with the established in-water boating event in Neustadt as part of a strategic move to increase the focus of Hanseboot on the Baltic Sea and Northern European countries.

One hundred and forty-three boats and yachts that were docked at the piers of the Ancora Marina were the main attractions of Hanseboot Ancora. Manufacturers and dealers from northern Germany used the event to showcase a range of sailing and motoryachts.

More than 60 pagoda tents featured the equipment and accessories of notable manufacturers and brands.

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