Grow Boating Inc. and the Marine Retailers Association of the Americas are partnering to provide training and education at the 2017 Marine Dealer Conference & Expo, which is set for Dec. 10-13 in Orlando, Fla.
During the Grow Boating Summit in December 2016, which was held to take a pulse on the industry’s support of the Discover Boating campaign, participants voted unanimously in support of continuing the industry-funded marketing campaign and identified four areas of focus for Grow Boating moving forward: the boating experience, consumer education, research and industry education.
“An integral part of our strategy is to make sure that we provide our stakeholders with insights and learnings that they can apply to their businesses while better understanding the value that the Discover Boating campaign brings the industry,” Grow Boating president Carl Blackwell said in a statement. “We see MDCE as a great venue to help us with our education effort.”
Grow Boating’s mission is to help marine businesses enhance their marketing, sales and customer service success by attracting more prospects to boating and providing consumers with an outstanding buying and ownership experience.
“The No. 1 reason marine retailers come to MDCE is to participate in the more than 30 educational sessions and workshops offered,” MRAA vice president and education director Liz Walz said. “With Grow Boating as our education partner, we can do even more to provide marine retailers with the data and training they need to successfully adapt to changes in today’s consumers.”
Although the partnership officially kicks off at the MDCE this year, the two organizations are exploring ways they can build on the momentum generated by their MDCE collaboration to help the industry improve and grow through education year-round.
The MDCE is designed by marine retailers for marine retailers. Organizers said attendee numbers have increased dramatically in recent years. Because of new and improved features this year, coupled with record year-to-date registration numbers, organizers said they now expect a record turnout.