Grow Boating has made available audio versions of the Grow Boating Marketing Summit it held at IBEX. The workshops and lectures were held to “provide insights on the evolving digital marketing landscape and offer actionable strategies to help businesses boost their sales,” the organization said in this morning’s e-newsletter Currents.
“Marketing to new boaters is the future of the success of the marine industry,” said Joe Lewis, general manager, Mount Dora Boating Center & Marina in the news story. “With this Summit we are able to bring together the best minds in the marine marketing landscape and provide relevant information that helps their mission. All the speakers are engaging, knowledgeable on the current digital marketing techniques and offer actionable items that can be implemented tomorrow.”
The audio recordings and hard copy versions are available at GrowBoating.org.
The seminars included: “The Who Behind the How: The People We Need to Reach with Digital Marketing;” “The Shift: How Sales, Marketing & Customer Experience Have Changed Forever;”
“Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing;” “The Boomer & The Millennial: A Generational Conversation on Digital Marketing;” and “Facebook Marketing in a Changing World: What You Need to Know.”