Grow Boating plans marketing conference at IBEX

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Grow Boating will hold a half-day marketing conference at the International BoatBuilders’ Exhibition & Conference on Sept. 18 at the Tampa Convention Center in Florida.

The conference will be held from 1 to 5 p.m. and feature new consumer research, industry insights and best practices for helping companies increase business. Focus points will include why consumers enter and leave recreational boating and best practices for turning web referrals into buyers.

The conference outline includes a step-by-step guide to converting website visitors into customers. Additionally, a scorecard will show attendees how recreational boating stacks up against other products that customers are considering.

The featured speakers are Peter Houseworth, director of client services for Info-Link; Steve Pizzolato, CEO and founder of Avala Marketing Group; Meredith Engelen, senior brand strategist at Olson; and Armida Markarova, CEO and founder of Marketing Strategy Hub. 

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