Half-day marketing conference scheduled at IBEX

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The National Marine Manufacturers Association is touting the first Marine Industry Marketing Summit, which will take place Sept. 18 during the International BoatBuilders’ Exhibition & Conference in Tampa, Fla.

Consumers choose to research boat brand websites rather than fill out lead forms on Discover Boating websites by a ratio of 1,000-to-1. The summit will help marine industry businesses engage the traffic that comes to websites.

The half-day marketing conference will feature presentations on new consumer research, industry insights and best practices to help create a pipeline of customers.

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