Hispanic marketer set to speak at MMA event in Lauderdale

Author:
Updated:
Original:

Hispanic marketing expert Ed Cantu of the market research firm Lopez Negrete will speak at an Oct. 30 luncheon sponsored by the Marine Marketers of America at the Fort Lauderdale International Boat Show.

The Recreational Boating and Fishing Foundation hired Lopez Negrete to lead its Hispanic marketing plan.

"Marine marketers have been hearing the statistics for the past few years about the emerging Hispanic market, so we're hosting a luncheon program that focuses on ways that your company can poise itself to take advantage of this new and highly lucrative opportunity,” Marine Marketers of America president and Freedom Boat Club chief marketing officer Wanda Kenton Smith said.

“We're especially pleased to hear from Hispanic marketing expert Ed Cantu, who will share the RBFF mystery shopping results from visits to more than 20 boat retailers and dealerships, along with providing smart tips and tactics to help marine marketers design and develop a marketing strategy.”

Pre-event networking will start at 11:30 a.m. and the luncheon and program will follow from noon to 1:30 p.m. at the Bahia Mar Resort. The cost is $33 in advance (via PayPal) and $38 at the door.

Those interested in attending are asked to RSVP to wanda@kentonsmithmarketing.com.

Related

German Superyacht Yard Files for Bankruptcy

Nobiskrug cited a lack of orders, the Covid-19 pandemic and other factors in its decision to start the proceedings.

West Marine Acquired

The private-equity firm L Catterton will take a controlling interest in the retailer’s ownership.

Kicker Supports Two Events on Lake Havasu

The marine audio company will take part in the performance-boat events Super Cat Fest West and the Desert Storm Poker Run this weekend and next.

Bay Bridge Show Starts Tomorrow

The combined sail- and powerboat show runs through Sunday in Stevensville, Md.

Brunswick Corp. Arranges Covid-19 Vaccinations

The marine-industry conglomerate aims to protect employees and their communities against Covid-19.

Kadey-Krogen Announces New Ownership Structure

This summer, the builder and its new investor plan to reveal a five-year innovation and strategic plan.

What is America’s Finest Harbor?

Online voting is open in the US Harbors competition for the best U.S. harbor.

Bruce Van Wagoner to Retire

The 45-year industry veteran was marine group president for Wells Fargo Distribution Finance.

Patrick Acquires SeaDek Parent

The Indiana-based company continues its strategy of growth through acquisitions.