Skip to main content

Hispanic marketer set to speak at MMA event in Lauderdale

Hispanic marketing expert Ed Cantu of the market research firm Lopez Negrete will speak at an Oct. 30 luncheon sponsored by the Marine Marketers of America at the Fort Lauderdale International Boat Show.

The Recreational Boating and Fishing Foundation hired Lopez Negrete to lead its Hispanic marketing plan.

"Marine marketers have been hearing the statistics for the past few years about the emerging Hispanic market, so we're hosting a luncheon program that focuses on ways that your company can poise itself to take advantage of this new and highly lucrative opportunity,” Marine Marketers of America president and Freedom Boat Club chief marketing officer Wanda Kenton Smith said.

“We're especially pleased to hear from Hispanic marketing expert Ed Cantu, who will share the RBFF mystery shopping results from visits to more than 20 boat retailers and dealerships, along with providing smart tips and tactics to help marine marketers design and develop a marketing strategy.”

Pre-event networking will start at 11:30 a.m. and the luncheon and program will follow from noon to 1:30 p.m. at the Bahia Mar Resort. The cost is $33 in advance (via PayPal) and $38 at the door.

Those interested in attending are asked to RSVP to wanda@kentonsmithmarketing.com.

Related

Northpoint

Northpoint Expands Marine Presence

Northpoint Commercial Finance has partnered with Elite Recreational Finance to offer retail financing.

BRP

BRP Reports 71% Increase in Q3 Revenues

The Sea-Doo manufacturer had total revenue of $2.7 billion, but North American marine retail sales were down 47%.

Airmar

Airmar Announces Training Dates

Certified Installer and SmartBoat system classes are being held this month in New Jersey and next year in New Hampshire.

Norm

The Survey Says …

Surveying customers to find out what they think about your business has never been more important.

1_MDI

Marine Development Inc. Changes Hands

Mick Webber, the former president/CEO and owner of HydroHoist, has purchased the company from its founders.

Screen Shot 2022-11-30 at 10.06.58 AM

Yanmar Reports Record First Half

Supported by overseas growth in construction equipment, generators and components, the company announced net sales of approximately $3.5 billion.

1_FWC.DERELICTS

FWC Accepting Vessel Turn-In Applications

The program disposes of unwanted, at-risk vessels before they become derelict at no cost to owners.

1_WAHLSTROM.ACQUISITION

Walstrom Acquires Grand Bay Marine

The transaction expands the company’s footprint in the Great Lakes region and brings the Regal, Starcraft, Godfrey, Bayliner, Robalo and Berkshire brands to Walstrom’s portfolio.

1_ROWE.OBIT

Indmar Co-Founder Dies at 95

A 20-year veteran of the U.S. Marine Corps, Dick Rowe dedicated himself to the recreational boating industry for more than four decades.