IBEX 2010: VIDEO: An interview with co-director Carl Cramer


LOUISVILLE, Ky. - The new home of the International BoatBuilders' Exhibition & Conference seems to be a hit, the show's co-director said.


Click play to hear Bill Sisson's discussion with Carl Cramer, IBEX co-director and publisher of Professional BoatBuilder. Mobile users, click here to watch on the TradeOnlyToday YouTube channel.

On the show floor, it's common to hear talk about how courteous the people are in Louisville, Ky. - drawing comparisons to the show's previous Miami Beach location.

"I've been here since Saturday and I'm just really impressed with how polite people are," Cramer said. "In fact I told somebody today, 'Even the panhandlers are polite.' "

Although the comments have been overwhelmingly positive, it's still too early to see whether the upbeat attitude will translate to sales, Cramer said

"We've got a long way to go," he said.

More than 500 exhibitors are in Louisville to show off the newest products, systems and services. Seventy are first-time exhibitors. The addition of the MAATS Aftermarket Pavilion, sponsored by Soundings Trade Only, also makes sense this year, Cramer said.

However, in a lesson drawn from the recession, organizers must be careful about going "too horizontal" in future shows, he said.

Look for an in-depth interview with Cramer in an upcoming issue of Soundings Trade Only.


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