The International BoatBuilders’ Exhibition & Conference announced the winners of the second annual Exhibitor Video Awards on Monday at the Industry Breakfast at the Kentucky Exposition Center.
SeaStar Solutions (formerly Teleflex Marine) won the Best Product Video for “Optimus 360 by SeaStar Solutions” and Best Company Video for “Teleflex Marine Is Now SeaStar Solutions.”
The People’s Choice Award went to Dometic Corp. for its video titled “Dometic Spot Zero Dock Box Hose Down Your Boat and Let It Air Dry.”
A panel of judges from the Marine Marketers of America selected the best product and company videos. The most votes on the IBEX Facebook page determined the People’s Choice award. The video awards competition was open to all 2013 exhibitors that posted a product or company video with their online booths on the IBEX website.
“Video content is cheaper than ever to implement and really adds a ‘wow’ component to your campaign,” John Chiles, one of the MMA judges and owner of Engaged, a marine industry social media manager, said in a statement. “Videos really put a face on your brand, and set you apart from the crowd. If a picture is worth a thousand words, then a video is worth ten thousand.”