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IBEX adds exhibitor video awards

The International BoatBuilders' Exhibition & Conference and the Marine Marketers of America created the Exhibitor Video Awards to honor the best product and company videos that IBEX exhibitors produce in 2012.

Exhibitor Video Award winners will be selected by a panel of judges from the MMA, according to IBEX. Awards will be presented at the IBEX Industry Breakfast at 7:30 a.m. Oct. 2 at the Kentucky Exposition Center in Louisville.

The competition is open to all 2012 exhibitors who post a product or company video with their online booths on the IBEX website.

“We are launching this award program to encourage more exhibitors to take advantage of the opportunity to preview their companies, products and services through video clips on our IBEX website,” IBEX co-director Carl Cramer said in a statement. “It’s just one of the exciting new programs to help exhibitors get the most out of their IBEX experience.”

Market research documents the amazing growth of online video. YouTube reportedly gets 3 billion views a day, 400 million of them from mobile devices.

The e-marketer U.S. Digital Media Usage Report predicts that online video viewers will reach 169.3 million this year and that 70.8 percent of Internet users will watch online video content during the year. Research also reveals that people spend 75 percent more time on websites with video content.

“Savvy marketers in the boating industry recognize the power of video as a strategic marketing tool,” MMA president Wanda Kenton Smith said in a statement. “A well-done video allows organizations to engage with their customers’ emotions through a compelling mix of sound, imagery and narrative to reinforce their messages. If you are not including video in your marketing mix, you are missing an important opportunity to separate your company from the competition and build your brand.”

EVAs will be awarded in two categories: Best Company Video and Best Product Video. All videos that exhibitors post to the IBEX website automatically will be entered in the competition. The video clips should be no longer than three minutes. A full set of entry rules and conditions will be forthcoming.

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