The 2010 International BoatBuilders' Exhibition and Conference is hosting an exclusive industry-wide special session exploring the year's most comprehensive market research, statistics and data.
Titled "Using Marketing Intelligence for Market Growth," the session will feature a panel of five leading industry researchers who will share their insights on how a company can grow its market share by leveraging a combination of proprietary research tools.
The session will run 8 a.m. to 1 p.m. Sept. 29 at the Kentucky Exposition Center in Louisville.
All who attend will receive a complimentary DVD of NMMA's 2009 Recreational Boating Statistical Abstract and the 2010 Boating Industry Marketing Communications Study Executive Summary. Jim Petru, NMMA's director of industry statistics and research, will moderate the session.
Panelists include Ron Hein, Foresight Research; Jack Ellis, Info-Link; Jerry Mona, Left Brain Marketing; Tom Walworth, Statistical Surveys; and Ed Mahoney, Recreational Marine Research Center at Michigan State University.