As part of its education program, the 2017 International BoatBuilders’ Exhibition & Conference will feature Super Sessions on Sept. 18, the day before the show opens at the Tampa (Fla.) Convention Center.
The sessions are organized and produced by Grow Boating, the National Marine Electronics Association, the International Marine Institute, the Society for Naval Architects and Marine Engineers and multiple exhibitors.
“The IBEX Super Sessions offer our attendees an opportunity to really dive into a half- or full-day training brought to us from the leading experts in the marine industry,” Anne Dunbar, IBEX show director, said in a statement. “This is the most Super Sessions we’ve ever offered, and I am really pleased to see the content expanding, as well.”
Among the Super Sessions topics are fiberglass boat repair, integrated electrical systems, color design and core materials. New for 2017, the IMI will host its Marina 101 course and a two-day Marina & Boatyard Study Tour.
Grow Boating will present Maximize Your Grow Boating Investment: Marine Industry Marketing Summit, a half-day session that will feature new consumer research, industry insights and marketing practices that can help show visitors reach new customers.
“We are excited to host the Marine Industry Marketing Summit as part of the pre-conference Super Sessions to help industry stakeholders get the most from their Grow Boating investment,” said Carl Blackwell, president of Grow Boating.
“This four-hour marketing session will offer recommendations and best practices for using inbound, content and nurture marketing strategies to help move your website visitors into prospects and customers.”