ICAST opens today in Orlando

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ORLANDO, Fla. — The 2014 International Convention of Allied Sportfishing Trades, better known as ICAST, opens today at the Orange County Convention Center, featuring hundreds of manufacturers and thousands of products.

The four-day event, which runs through Friday, brings together thousands of members of the global recreational fishing industry for the largest trade show of its kind.

Produced by the American Sportfishing Association, it showcases the newest and best fishing gear, accessories and apparel. The keynote speaker will be ESPN’s Lee Corso, one of college football's most knowledgeable, opinionated and entertaining analysts. He will speak at a state-of the-industry breakfast Wednesday morning.

At an industry awards reception Wednesday night, Gregg Wollner, executive vice president of Rapala USA and chairman of ASA’s board, and ASA president and CEO Mike Nussman will present the New Product Showcase "Best of Show" awards.

At a business session Thursday morning, recreational fishing and boating industry leaders will meet with a panel of marketing and branding experts from The Walt Disney Co., ESPN Deportes, Wal-Mart, Lopez Negrete Communications and Colle+McVoy who will focus on how to engage new and underserved audiences.

New gear will be shown at the New Product Showcase on Wednesday from 3 to 6 p.m., on Thursday from 9 a.m. to 6 p.m. and on Friday from 9 a.m. to noon.

The show also will feature seminars. They start today at 4 p.m. with “Why They Buy: Consumer Buying Psychology and Behavior.”

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