IMBC will host boat-club panel in Lauderdale

A panel will address the revenue-generating opportunities and key considerations associated with boat clubs during the IMBC.
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A panel representing marina owners and operators was assembled to address the revenue-generating opportunities and key considerations associated with boat clubs during the International Marina & Boatyard Conference in Fort Lauderdale later this month.

Five industry panelists are slated to share their experiences, including Sam Chavers of Suntex and director of marina operations at Marina Jack; Sam Lowrey, director of real estate at MarineMax; Jeremy Holcomb, vice president of marina operations at Legendary Marina; Travis Staat, real estate manager of Camachee Cove Marina; and John Giglio, president and CEO of Freedom Boat Club.

Marine marketing veteran Wanda Kenton Smith will moderate the session.

“Each panelist will share his organization’s boat club history, followed by a moderated session addressing the most common questions marina operators have about boat clubs,” Kenton Smith said in a statement. “We will conclude with an open-mic Q&A session from the audience.

“Our goal is to help educate marina operators about how boat clubs operate and what the most important considerations are, including dock logistics, along with sharing proven revenue streams that clubs can generate for a marina,” Kenton Smith said.

“We are very fortunate to have organized such a stellar panel of marina experts in this niche and believe their collective experience, insight and feedback will be especially valuable to marina owners contemplating the boat club model and its potential impact on their business.”

The IMBC will be held from Jan. 25-27 at the Broward County Convention Center.

The “Boosting Marina Revenues with Boat Clubs” session is slated for Friday, Jan. 27, from 2:15 to 3:15 p.m.

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