Informa is soliciting a title and presenting sponsor for each of the U.S. boat shows the London-based company produces — the Fort Lauderdale International Boat Show, the Miami Yacht Show, and the St. Petersburg Boat Show.
It also is seeking a title and presenting sponsor for its Gulf Coast shows, St. Petersburg Power and Sailboat Show as well as the Suncoast Boat Show in Sarasota.
“Our five boat shows offer enormous platforms for sponsors to create affinity for their brands and build loyalty around experiences,” said Andrew Doole, president of Informa U.S. Boat Shows, in a statement. “We believe the value proposition and return on investment for a title or presenting sponsor of these events is extraordinary when compared to other types of marketing.”
The company touts the ability to reach wealthy buyers at the events that draw attendees with annual incomes exceeding $1 million, as well as a broader demographic of those earning at least $250,000.
At the Fort Lauderdale show, 40 percent of attendees are C-suite executives and business owners, 65 percent own two or more homes, and 10 percent have a net worth exceeding $20 million, according to Informa.
Each year, the Fort Lauderdale International Boat Show generates a statewide economic impact exceeding $857 million, according to studies conducted by Thomas Murray Associates, which is greater than the statewide economic boost of a Super Bowl.
The ripple effect of 110,000 people attending the show includes more than 170,000 hotel rooms booked, according to the Greater Fort Lauderdale Convention and Visitors Bureau, more than 1,000 private planes landing at local airports.
In its press release, Informa highlighted its partnership with luxury brands outside of the marine industry.