Italian show survey reports increase in exhibitor optimism

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Exhibitors at the six-day Genoa International Boat Show, which wrapped up on Monday in the Italian port city, came away much more positive about the state of the Italian market than they did a year earlier.

Nearly 54 percent of exhibitors said they were “more satisfied than last year in terms of quality of established contacts with clients,” compared with the slightly less than 29 percent who came away from the 2013 show with that perception, organizers said in a statement.

Producers tallied 109,200 visitors at the 54th edition of the show. “The boat show proved itself as an extraordinary instrument for the recovering of the Italian nautical sector,” the statement said noting “a new atmosphere” and “special enthusiasm” in both the sail and power sectors, particularly in the small the medium-sized market.

“The conclusion of the show confirms the trend inversion announced in May, beyond all expectations,” Massimo Perotti, president of Ucina, Italy’s professional yachting industry association, said in a statement.

“Sales are increasing, but the nautical trade cannot grow on its own. Ucina’s strategy is to aim at the Genoa International Boat Show with energy, strength, and determination. A market cannot rise again alone, but it needs to be incentivized and an intervention is needed for its recovery. 2014 is to be considered a ‘year zero’ from where to start again. We need the support of all the partners both to relaunch the market and reinforce the boat show.”


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