Live from Dealer Week


Trade Only Today is again live-streaming interviews from the MRAA’s new Dealer Week conference. Here are yesterday’s interviews if you haven’t had a chance to view them.

Malibu CEO Jack Springer discusses his company’s three brands and talks about current market conditions

Rob Grant of CDK Global talks about the evolving customer experience and how service companies have adapted to new technologies

MRAA chairman Joe Hoffmaster says dealers are “waiting for the other shoe to drop,” as market conditions remain good, but the economic climate seems as if it could be in flux

Joe Lewis, immediate past chairman of Grow Boating, talks about how dealers are transitioning to embrace the customer journey

Ron Huibers, president of Volvo Penta of the Americas, discusses how the industry has changed in his 26 years at the company.

Mike Burns of Smoker Craft talks about alarming boater-retention statistics and ways to address affordability in boating.

Jim Jabaay of Vantage Lot discusses the fast-changing world of social media and how dealers can use it for marketing to a new consumer.

Chaparral/Robalo demos its virtual reality system, which allows customers to tour models and allows dealers to expand their display space without putting a boat in the showroom.

You can view today’s interviews live at or at the Soundings Trade Only Facebook page.


Sea Tow Saves Cold-Stunned Turtles

Its Corpus Christi outfit is rescuing turtles that were affected by the deep freeze in Texas.

Southern Marinas Sells Portfolio

The group had made six acquisitions last year and had a total of 12 properties under its umbrella.

2020 Neptune Award Winners Named

The annual marketing awards drew 129 entries in 20 categories.

‘A Great Start to 2021’

An onslaught of new and returning customers kept dealers busy in what is typically a slower time of year.

Nautique Names VP of Sales

Rick Skinner joins the Correct Craft subsidiary after 30-plus years with water-sports equipment manufacturer HO Sports.

MarineMax Expands Territories for Cruisers, MJM

The dealership will offer the brands at several of its locations, including Boston, Baltimore, Jacksonville and Charleston.

Groupe Beneteau Hacked

The breach was detected last week, resulting in a full network shutdown and production stoppage at several locations.

How is Your Inventory?

This month’s Pulse Report survey asks dealers to weigh in on product levels and strategies for restocking.