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Live from Dealer Week

Trade Only Today is again live-streaming interviews from the MRAA’s new Dealer Week conference. Here are yesterday’s interviews if you haven’t had a chance to view them.

Malibu CEO Jack Springer discusses his company’s three brands and talks about current market conditions

Rob Grant of CDK Global talks about the evolving customer experience and how service companies have adapted to new technologies

MRAA chairman Joe Hoffmaster says dealers are “waiting for the other shoe to drop,” as market conditions remain good, but the economic climate seems as if it could be in flux

Joe Lewis, immediate past chairman of Grow Boating, talks about how dealers are transitioning to embrace the customer journey

Ron Huibers, president of Volvo Penta of the Americas, discusses how the industry has changed in his 26 years at the company.

Mike Burns of Smoker Craft talks about alarming boater-retention statistics and ways to address affordability in boating.

Jim Jabaay of Vantage Lot discusses the fast-changing world of social media and how dealers can use it for marketing to a new consumer.

Chaparral/Robalo demos its virtual reality system, which allows customers to tour models and allows dealers to expand their display space without putting a boat in the showroom.

You can view today’s interviews live at TradeOnlyToday.com or at the Soundings Trade Only Facebook page.

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