Live from Dealer Week


Trade Only Today is again live-streaming interviews from the MRAA’s new Dealer Week conference. Here are yesterday’s interviews if you haven’t had a chance to view them.

Malibu CEO Jack Springer discusses his company’s three brands and talks about current market conditions

Rob Grant of CDK Global talks about the evolving customer experience and how service companies have adapted to new technologies

MRAA chairman Joe Hoffmaster says dealers are “waiting for the other shoe to drop,” as market conditions remain good, but the economic climate seems as if it could be in flux

Joe Lewis, immediate past chairman of Grow Boating, talks about how dealers are transitioning to embrace the customer journey

Ron Huibers, president of Volvo Penta of the Americas, discusses how the industry has changed in his 26 years at the company.

Mike Burns of Smoker Craft talks about alarming boater-retention statistics and ways to address affordability in boating.

Jim Jabaay of Vantage Lot discusses the fast-changing world of social media and how dealers can use it for marketing to a new consumer.

Chaparral/Robalo demos its virtual reality system, which allows customers to tour models and allows dealers to expand their display space without putting a boat in the showroom.

You can view today’s interviews live at or at the Soundings Trade Only Facebook page.


Yamaha Develops Electric Propulsion System

The Harmo system comprises a rim-drive electric motor that turns an impeller.

Mercury Supports Local Food Drive

Employees in Fond du Lac, Wis., donated more than $5,600 and 2,500 pounds of food during the company’s annual Fill the Boat to Cast Out Hunger drive.

A Record Cannes Show

The first major boat show to be held in Europe in more than a year drew 54,400 attendees during its six-day run.

Iconic Cleveland Show Returns to the I-X Center

Also, the Northwest Marine Trade Association is offering grants to promote boating and fishing.

Boston Whaler Hands Out School Supplies

The Brunswick brand’s annual Boatload of Backpacks supply drive aids Florida elementary students and teachers.

Grand Banks Forms GB Marine Group

After consolidating production to Malaysia, the builder said the Grand Banks, Eastbay and Palm Beach brands all will adopt the proprietary V-Warp hull design.

NMTA Announces Grow Boating Grants

The deadline to apply for the Northwest Marine Trade Association program is Oct. 31.

Groupe Beneteau and Sentinel Announce Partnership

The companies are collaborating on a connectivity platform that will be standard equipment on all Beneteau-branded boats by 2025.